Data & Analytics

The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.

The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.

There’s no doubt that Black Friday is one of the most important events for e-commerce in Spain, making it one…

In a constantly changing digital environment, social media has become the essential meeting point between brands and users. However, simply…

80% of traditional tracking implementations are losing accuracy due to cookie blocking and the growing concern for user privacy. But…

Accurately measuring the performance of our digital marketing campaigns is crucial for optimising return on investment. However, the landscape is…

In a previous article, we explored the world of Google Analytics attribution, learning how to use each model and integrate…

It’s no secret that November is a key month for brands to boost their sales. In what we know as…

In recent years, we’ve witnessed a continuous evolution in the digital world regarding privacy and data protection. Between the institutional…

Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties…

Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google…

Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing…