2022 Trends: What’s next for digital and social media?
Just a few weeks before the end of 2021, all marketing departments are starting to think about their strategies and focus for 2022. As we do every year, it’s time…
Reflections from a digital perspective on marketing, innovation, technology and society.
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That’s Entertainment: How gaming has disrupted the world of commerce
Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in Tokyo. Head down to the arcades and there’s a new…
Are your people your brand superheroes?
We’ve all done it – seen a post on LinkedIn, Instagram or even Facebook from a colleague who we admire or a friend whose style we like and then gone…
Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm
The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that the last 18 months has supercharged Close to Consumer Commerce…
