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Trends and reflections from a digital perspective on marketing, innovation, technology and society.
Five things I’d already be doing with LLMs if I were a CCO
1 October 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
Insurance is no longer a choice. It’s delegated.
24 September 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
Algorithmic reputation has officially landed: so, who’s picking up the tab?
16 September 2026The question is whether we will continue operating with the same informality that defined the early years of the discipline, or whether we will take the definitive step towards a model that combines the power of human connection with the rigour of strategy.
