
Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
What happened to Threads, the app that was supposed to revolutionize social networks?
7 November 2023In early July 2023, Meta launched Threads, an ace up its sleeve to be the clear competitor to X (formerly…Social Media Trends for Back to School 2023
28 September 2023September is that month when it’s time to buckle down and become one of the top brands. So, let’s go…Will digital content (at last) replace TV? Yes, but no.
14 September 2023Almost 10 years ago, I started thinking about how digital content coexisted with TV consumption and how we could measure…Media planning, the Achilles’ heel of the sector
18 July 2023Let’s be honest: budget allocation among different digital channels often becomes a repetitive task based on intuition and limited concrete…Executive Advocacy: Leverage on your C-Suite’s personal brand to boost your company’s reputation
1 July 2023The premise that people don’t care about brands has been around for years. This is especially true for social media:…Maximizing ROI: A comprehensive roadmap for AI and martech in B2B digital marketing
20 June 2023The B2B sector is undergoing a seismic shift as digitalization continues to reshape traditional business practices. Gone are the days…Conversational Marketing: Discover the potential and how to implement it successfully
20 May 2023In the last few years, conversational marketing has proven to be a powerful tool for strengthening the relationship between users…The increasing convergence of Marketing and HR
11 April 2023When did marketing jargon take over HR? It’s hard to tell, but the employer brand, the employee experience and the…The future of search engines
27 March 2023In recent years, online search engines have been an essential tool for navigating the vast sea of information available on…Why you need the Google Analytics Attribution tool
9 March 2023In a previous article, we explored the world of Google Analytics attribution, learning how to use each model and integrate…The value of UX design in business: how to improve results with a user-centred vision
15 February 2023Design is a key element in today’s business world, and its impact on improving an organisation’s results cannot be underestimated.…Is it time for your brand to leave Twitter? The keys behind the Elon Musk takeover
9 February 2023“Donald Trump gets his Twitter profile back“, “Pay for verified profiles” or “Mass layoffs without notice“. These are just some…