Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
Digital trends that will leave a mark in 2023
26 January 2023With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…
TikTok in your company’s marketing strategy: Should my brand be on the social network?
12 January 2023It’s no secret that Tiktok has become an excellent opportunity for brands, with a large audience and unstoppable growth. However,…
The World Cup is over: 5 Lessons for your brand
22 December 2022The World Cup is one of the greatest spectacles on earth, and, for a month, it’s practically all we’ve been…
CEOs in uncertain times: Challenges and opportunities for rebel leaders
9 December 2022If you ask three executives from completely different sectors about the current state of their companies, the challenges they face…
CRO and the bottom end of the funnel: Estudio34 joins the Rebellion
23 November 2022When we announced 10 months ago that Aukera, one of the best independent web analytics companies in Spain, was joining…
Black Friday: How to fight inflation in campaign costs
11 November 2022It’s no secret that November is a key month for brands to boost their sales. In what we know as…
Beyond the hype: How will Web3 impact marketing?
4 November 2022Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter…
Augmented creativity: a gift or a threat for your brand?
20 October 2022“Computers are useless, they only give you answers.” — Pablo Picasso. In marketing communications, it is well known that creativity…
Digital trends for back to school: what’s cooking on social media?
29 September 2022BeReal? What’s that? The “post-vacation reset” is never easy. After these not-so-busy weeks in which we’ve spent more time on…
Instagram will no longer try to be like TikTok…is that a free pass for the Chinese giant?
13 September 2022It’s probably the most celebrated news of the summer among artists and content creators: Instagram will give up its strategy…
How to build truly inclusive digital products
22 August 2022It’s a fact that inclusion and diversity are becoming more present globally, increasingly (and fortunately) becoming part of the daily…
Should your brand dive into the metaverse?
28 July 2022We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing…
