Content subscription: the most demanding business model
Ten years ago, it seemed unthinkable that users would pay to download movies from the internet (let alone watch them online) or to watch gamers play on YouTube. The Internet…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
Unlock the force of TikTok ads
For years now, smartphones (essentially an extension of our bodies) have allowed us to capture the world and record high quality videos. However, video has only just recently stolen the…
True Engagement: a new methodology to reconnect with your social audience
In a previous episode of Rebel Thinking we explained how at Good Rebels we have spotted a turning point in social media. We are not the first to identify the…
The power of fandom
If you’ve ever watched a big sporting event on TV, you’ll recognise a few similarities when they cut to the audience in the stands: the chants, the uniforms, the tear-stained…
