Superdigitalisation: Why You Should Start at the End
Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in form. That’s what the dictionary says. From the perspective of…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
The Power of People-Centred Creativity
We have been through a global pandemic (in fact, we are still going through it). We spent two months completely locked up at home and another two months still living…
Towards a New Digital Humanism
Can product and service design, as well as innovation processes, help bring back humanism through digital spaces? “Governments of the Industrial World, you weary giants of flesh and steel, I…
Why You Should Include Creativity in Every Touchpoint
When we think about brand building, we typically picture big actions that are not meant to have a short-term impact. For example, the style of mass media ads is often…
