Hybrid UX research for faster results
Some time ago, while at a conference, someone asked me: If you could only use one UX research methodology, which one would it be? At the time, it seemed that…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
Serving the digital B2B buyer in a post Covid world
Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on online content and B2B marketing with clients like Oracle, Sanitas…
Why now is the time to migrate to Google Analytics 4
Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties with Universal Analytics 360 have a bit more time left:…
Attribution models 101
Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google Analytics on the Aukera website, and told you some great…
