UX maturity: is your company really user-centric?
In recent years, the development of apps, websites, and e-commerce platforms has become a top priority for brands. There’s no wonder why: as more and more areas of our daily…
Reflections from a digital perspective on marketing, innovation, technology and society.
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Hybrid UX research for faster results
Some time ago, while at a conference, someone asked me: If you could only use one UX research methodology, which one would it be? At the time, it seemed that…
Serving the digital B2B buyer in a post Covid world
Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on online content and B2B marketing with clients like Oracle, Sanitas…
Why now is the time to migrate to Google Analytics 4
Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties with Universal Analytics 360 have a bit more time left:…
