2021: the year of tourism’s digital revolution
In 2020, the coronavirus pandemic has wreaked havoc on one of the most important sectors of the Spanish economy: tourism. This 2020 has left Spain with only 20 million foreign…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
3 non-trends in performance marketing for 2021
It’s always the same story: as soon as the new year starts, we find ourselves immersed in a string of publications trying to predict the latest news and trends that…
The digital agenda of the CEO in a post-Covid world
This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs in front of 200+ executives. We talked about scaling agile…
6 steps to maximising the ROI of your influencer marketing campaign
With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of your brand. Their ability to, as the name suggests, influence…
