Rebel Thinking.

Almost 10 years ago, I started thinking about how digital content coexisted with TV consumption and how we could measure…

Let’s be honest: budget allocation among different digital channels often becomes a repetitive task based on intuition and limited concrete…

The premise that people don’t care about brands has been around for years. This is especially true for social media:…

The B2B sector is undergoing a seismic shift as digitalization continues to reshape traditional business practices. Gone are the days…

In the last few years, conversational marketing has proven to be a powerful tool for strengthening the relationship between users…

When did marketing jargon take over HR? It’s hard to tell, but the employer brand, the employee experience and the…

In recent years, online search engines have been an essential tool for navigating the vast sea of information available on…

In a previous article, we explored the world of Google Analytics attribution, learning how to use each model and integrate…

Design is a key element in today’s business world, and its impact on improving an organisation’s results cannot be underestimated.…

“Donald Trump gets his Twitter profile back“, “Pay for verified profiles” or “Mass layoffs without notice“. These are just some…

With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…

It’s no secret that Tiktok has become an excellent opportunity for brands, with a large audience and unstoppable growth. However,…