Welcome to the future of Social Customer Care: beyond Twitter replies
Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In fact, most users expect social media to be a connection…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
2021: The digital trends that will define a decade
There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I go the opposite direction. I hate the idea of trends.…
Research as a market differentiator
Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something that struck me: “Miguel, because your colleague is an engineer,…
The Catalogue Guru: giving online formats the credit they deserve
When September comes around, there are two types of people; those who get ready to go back to school, and those that devote their time to putting away their summer…
