Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
The future of search engines
27 March 2023In recent years, online search engines have been an essential tool for navigating the vast sea of information available on…
Why you need the Google Analytics Attribution tool
9 March 2023In a previous article, we explored the world of Google Analytics attribution, learning how to use each model and integrate…
The value of UX design in business: how to improve results with a user-centred vision
15 February 2023Design is a key element in today’s business world, and its impact on improving an organisation’s results cannot be underestimated.…
Is it time for your brand to leave Twitter? The keys behind the Elon Musk takeover
9 February 2023“Donald Trump gets his Twitter profile back“, “Pay for verified profiles” or “Mass layoffs without notice“. These are just some…
Digital trends that will leave a mark in 2023
26 January 2023With 2022 in the rear-view mirror, it’s time to prepare new marketing strategies for the year ahead. We don’t have…
TikTok in your company’s marketing strategy: Should my brand be on the social network?
12 January 2023It’s no secret that Tiktok has become an excellent opportunity for brands, with a large audience and unstoppable growth. However,…
The World Cup is over: 5 Lessons for your brand
22 December 2022The World Cup is one of the greatest spectacles on earth, and, for a month, it’s practically all we’ve been…
CEOs in uncertain times: Challenges and opportunities for rebel leaders
9 December 2022If you ask three executives from completely different sectors about the current state of their companies, the challenges they face…
CRO and the bottom end of the funnel: Estudio34 joins the Rebellion
23 November 2022When we announced 10 months ago that Aukera, one of the best independent web analytics companies in Spain, was joining…
Black Friday: How to fight inflation in campaign costs
11 November 2022It’s no secret that November is a key month for brands to boost their sales. In what we know as…
Beyond the hype: How will Web3 impact marketing?
4 November 2022Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter…
Augmented creativity: a gift or a threat for your brand?
20 October 2022“Computers are useless, they only give you answers.” — Pablo Picasso. In marketing communications, it is well known that creativity…
