Why you should activate your advocacy strategy right away
The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is still difficult to find the true essence of this discipline,…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
Is the power of “the brand” a myth?
Is the conception of brands and brand strategy still fit for purpose? The answer is no.
Superdigitalisation: Why You Should Start at the End
Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in form. That’s what the dictionary says. From the perspective of…
The Power of People-Centred Creativity
We have been through a global pandemic (in fact, we are still going through it). We spent two months completely locked up at home and another two months still living…
