Rebel Thinking

Reflections from a digital perspective on marketing, innovation, technology and society.

UX maturity: is your company really user-centric?

In recent years, the development of apps, websites, and e-commerce platforms has become a top priority for brands. There’s no wonder why: as more and more areas of our daily…

Why now is the time to migrate to Google Analytics 4

Chronicle of a Death Foretold: Google has just announced Universal Analytics will stop compiling data on July 1st, 2023. Properties with Universal Analytics 360 have a bit more time left:…