Where’s the dilemma? Social Media is good for society.
I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My apologies, but for those of us who have been working…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
Why co-creation works
We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we know, from consumer habits to ways of selling and reaching…
How to define a customised digital strategy for your audiences
Before we start defining our customised strategy, we must first ask ourselves: Do we know who our clients are? What data do we have about them? How do they interact…
Discover the Zen Gen universe
At Good Rebels, we have discovered a generation that is busting myths about digital, and it’s not the one you are thinking about. Usually known as ‘baby boomers’, the Zen…
