That’s Entertainment: How gaming has disrupted the world of commerce
Imagine yourself back in time – it’s May 22, 1980 and you are in the bustling district of Shibuya in Tokyo. Head down to the arcades and there’s a new…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
Are your people your brand superheroes?
We’ve all done it – seen a post on LinkedIn, Instagram or even Facebook from a colleague who we admire or a friend whose style we like and then gone…
Welcome to The Buying Game: how close to consumer is taking marketing strategies by storm
The relationship between brands and consumers had been edging closer way before the pandemic, but there is no doubt that the last 18 months has supercharged Close to Consumer Commerce…
A new era for Google: information in social format
Have you ever wondered how our consumption habits of digital information determine the way we interact with devices and content? The content that captures our attention may vary depending on…
