Thriving in a new era of brand ambassadors
Although the true origins of social media can be traced back to the 1990s, with platforms such as Six Degrees, we can all agree that Facebook was the true game…
Reflections from a digital perspective on marketing, innovation, technology and society.
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The consumer-player: when business turns into a game
When I was in elementary school, my teacher used to tell us off because, according to her, we always did “the bare minimum”. And every time she said that, I…
Building a digital culture in a post-COVID world
If nothing gets in the way (fingers crossed), most Western countries will be rejoicing with COVID in the rear view and workers may be summoned back into their offices. Some…
Understanding the generation that makes wellbeing digital
Since the beginning of the pandemic, the concept of wellbeing has taken on a whole new life, especially for digital native 20-to-30 year olds, with whom looking after oneself resonates…
