Projects.

Yays combines the best of hotel hospitality and independent accommodations in an innovative aparthotel formula rooted in urban sustainability.

When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience, the communication strategy and style had to encompass all digital assets reflecting their values and concerns.

Iberostar needed to communicate its unique value proposition centred around sustainability in the tourism industry: unique experiences, responsible tourism, and glocal talent. To achieve this, we designed a globally-focused social media strategy, but tailored locally through each of its hotels and resorts.

We worked across a broad range of channels tailored to the content consumption habits of different generations. Additionally, we have developed lines of creators, ambassadors, and experts with whom we align content generation at the destination.

Despite the strength of its parent brand, Amazon Business (Amazon’s marketplace for professionals), has struggled to penetrate the market. Our challenge was first to understand the target audience and then to determine the best approach to engage them.

Sanofi Pasteur needed to adapt its marketing strategy to the transformations of the pharmaceutical sector in Latin America. Together we built a data-driven culture and an ambassador programme to build the brand and improve its share of voice.

In 2017, Royal Caribbean set us the challenge of managing their social media in Europe, designing a multi-country content strategy that took into account the particularities of each brand and market (buyer persona and digital maturity).

Similac, has an established presence in the US and Latin America, but they are relatively unknown in most major European markets. They asked us to help them pursue an alternative route to market through the development of a D2C strategy.

Communicating effectively in social media: this was, in broad terms, the challenge Cepsa gave us at the beginning of 2019. To face it, we needed to propose and manage some general objectives, before deploying a series of specific strategies for each social platform.

Sustainability has always been at the forefront of the business strategy of Brämhults, but now they wanted to go a step further and improve the sustainability of their processes as well. To achieve this, they needed to work together with consumers to build a joint journey towards generating more sustainable juice.

We work with Ferrovial and Sharpball to create a multi-channel communication project to help spread the story of El Salado (Colombia), which was tragic but had a happy ending.

Toyota already had a general knowledge of its customer, but wanted to deepen it in order to generate a differential experience at all points of contact with the brand and offer the best customer service.

Our client, a real estate investment consultancy, was looking to position itself in the luxury property and housing sector in Panama, and set us the challenge of developing, from scratch, a brand and a digital asset.

González Byass has been running for more than 185 years, so it needed to rethink its position in the digital environment. To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions.

Yelmo Cines is one of the leading cinema chains in Spain, with more than 40 years of experience and 500 cinemas. Despite their success, Yelmo had to deal with seasonality of attendance and new competitors. For this reason, they needed a partner, and that’s where Good Rebels came in.

General Óptica is one of the top companies in the Spanish optical sector and a reference in Portugal. Until 2019, the brand only had an online catalog, with no chance of online sales. But everything changed when we helped them with two objectives: to change its web strategy and create an online store.

The group has 15 wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas. After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization.

TheFork, asked us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads.

As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. Pepe Jeans needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.

With a century-long history and an annual turnover of more than 30 billion dollars, American Express Global Business Travel is the world leader in corporate travel and the organisation of conferences and events. In Spain, the company has almost 1,000 employees and serves more than 500 clients. Given these figures, how could we help?

Euskaltel has been the leading communications company throughout the Basque Country since 2015, ahead of both Spanish and global companies. To mantain its position in a sector with so much competition, Euskaltel realised that they had to make smart and fast choices in the digital area. How could they do that? Well, with the good ol’ data.