Sanofi Pasteur needed to adapt its marketing strategy to the transformations of the pharmaceutical sector in Latin America. Together we built the foundations of a data-driven culture and developed an ambassador programme to build the brand and improve its share of voice.
Projects.
Digital assets, qualified traffic and experiences that matter. Challenge, solution, results
In 2017, Royal Caribbean set us the challenge of managing their social media in Europe, designing a multi-country content strategy that took into account the particularities of each brand and market (buyer persona and digital maturity).
CCEP wanted to develop its own recognisable voice in the B2B market through its own employees. In a company where “love for the brand, innovation and culture have brought the turnover rate close to zero”, the objective was to transfer this reality to digital media.
In the four years collaborating with the luxury car brand Lexus, we have had the opportunity to work on multiple innovation and digital transformation projects. But the biggest challenge would not come until 2018, when we had the opportunity to design and develop a conversational technology bot on Facebook Messenger for the brand.
Our client, a real estate investment consultancy, was looking to position itself in the luxury property and housing sector in Panama, and set us the challenge of developing, from scratch, a brand and a digital asset encompassing their service offer in the market.
Did you know that all barcodes in Spain are generated by La Asociación Española de Codificación Comercial? AECOC came with a clear request: to transform the relationship with its associates. To achieve this we built a new digital ecosystem around the brand, which strengthened brand awareness and generated more conversions.
González Byass is one of the largest winery groups in the world, being active in more than 100 markets. The company has been running for more than 185 years, so it needed to rethink its position in the digital environment. To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions.
DKV contacted us at the end of 2015 with a very clear necessity: a digital partner that would allow them to make the most out of their data and offer a complete analytics service for their digital marketing department.
Yelmo Cines is one of the leading cinema chains in Spain, with more than 40 years of experience and 500 cinemas. Despite their success, Yelmo had to deal with seasonality of attendance and new competitors. For this reason, they needed a partner, and that’s where Good Rebels came in.
Engel & Völkers is a real estate agency specialised in luxury homes and flats. With more than 40 years of experience, it’s one of the most successful real estate agencies worldwide. But despite all its strengths, the brand had one challenge: to improve its organic positioning.
General Óptica is one of the top companies in the Spanish optical sector and a reference in Portugal. Until 2019, the brand only had an online catalog, with no chance of online sales. But everything changed when we helped them with two objectives: to change its web strategy and create an online store.
Pronovias got in touch with us after months of watching their organic traffic dropping. The brand needed to recover their position quickly through a series of strategic conversion-oriented keywords, and also to reduce their dependency on paid campaigns. All this, while boosting their growth in different countries.
Experience wine.-Creating a new commercial brand for Raventós-Codorníu Group.
Grupo Raventós-Codorníu
Raventós-Codorníu has been making wines for more than five hundred years, being one of the oldest wine companies in the world. The group has fifteen wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas. After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization.
Since its arrival in Spain back in 1996, IKEA has earned a place in our hearts and a spot in our homes. But, its competition is growing. In order to increase its presence and its status as a well-loved brand, IKEA gave us an exciting challenge: to build a credible and effective brand advocacy around the brand. We really couldn’t say no.
TheFork, commissioned us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations, from the moment the lead is captured until they make a reservation. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads (leads that did not go anywhere).
With over 150 years of history, Plasencia Cigars is one of the largest tobacco producers and cigar manufacturers in the world. It grows over 2000 hectares of the highest quality tobacco from the rich fields of Cuba to the sun-drenched soils of Nicaragua and Honduras. And we have joined their journey, want to know how?
Pepe Jeans London is renowned for its commitment to the fusion of styles and cultures— values that it has upheld since in 1973. As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. They needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.
When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience it’s unthinkable to remain silent in the face of current social movements, so the communication strategy and style had to encompass all digital assets reflecting their values and concerns.
Sephora, one of the world’s most popular cosmetics chains, contacted us in search of a partner to do a complete strategic makeover, enhancing its digital strategy, fostering innovation and re-powering its digital assets. All of this without ever losing sight of the true essence of the brand: a unique and differential customer experience.
With a century-long history and an annual turnover of more than 30 billion dollars, American Express Global Business Travel is the world leader in corporate travel and the organisation of conferences and events. In Spain, the company has almost 1,000 employees and serves more than 500 clients. Given these figures, how could we help?
DIA is one of Spain’s benchmark retailers. But competition is fierce. Supermarket chains are constantly launching promotions in order to convert the consumer into a regular customer. In the midst of this “war of offers”, the differential value of the brand was being diluted. This is where we came in. We boost the ClubDIA App and move all members to the digital environment, with the aim of improving their user experience
Euskaltel has been the leading communications company throughout the Basque Country since 2015, ahead of both Spanish and global companies. To mantain its position in a sector with so much competition, Euskaltel realised that they had to make smart and fast choices in the digital area. How could they do that? Well, with the good ol’ data.
Aliseda is a real estate company with a strong presence in Spain, a country with a dynamic and demanding housing market. Their challenge was to sell more, offer a better service to their clients and increase control of their operations.
With a proven track record
Wina
Silver 2017
The Lovie Awards
Gold 2016
2x Bronze 2020
Awwwards
HM 2016,
2x HM 2017
HM 2018
PR Daily Awards
Gold 2019
Eficacia
Bronze 2021
Laus
2x Silver 2016
2x Bronze 2019
El Sol
Silver 2019
El Ojo de Iberoamérica
Bronze 2020
FIAP
Bronze 2014
Inspirational
Silver 2017
2x Silver 2021
European Excellence Awards
Winner 2018
European Search Awards
Shortlisted 2018
Content Marketing Awards
Gold 2018
C de C
Gold 2018
Silver 2019
Silver 2022
HM 2018
HM 2019
Smile Festival
2x Bronze 2015
Agripina
Gold 2020
