Yays combines the best of hotel hospitality and independent accommodations in an innovative aparthotel formula rooted in urban sustainability.
Projects.

Optimising an eCommerce site for its ideal user.-Improving their conversion rate through CRO.
Rituals
Rituals is a well-known cosmetics brand that is highly popular in Europe. However, its conversion rate in Spain was lower compared to other European countries. That’s where we came in, to help through Conversion Rate Optimization (CRO).
When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience, the communication strategy and style had to encompass all digital assets reflecting their values and concerns.

Fueling passion for sports in the digital world.-Creative and media campaigns tailored to the knowledge level of each sport/archetype.
Decathlon
Since 2022, we have supported Decathlon in their online business activities, boosting traffic to their ecommerce platform. We’ve achieved double-digit growth in traffic and conversion goals, positioning social and display channels in the top 3 for brand recall across nearly every sport.

A social strategy for a new sustainable wave.-Leading sustainable communication through its customer experience chain and the Wave of Change platform.
Iberostar & Wave of Change (Grupo Iberostar)
Iberostar needed to communicate its unique value proposition centred around sustainability in the tourism industry: unique experiences, responsible tourism, and glocal talent. To achieve this, we designed a globally-focused social media strategy, but tailored locally through each of its hotels and resorts.

Unifying Caser Seguros' corporate voice on social media.-Working towards Caser's One Brand across multiple areas, voices, and channels
Caser Seguros (Grupo Helvetia)
Caser Seguros needed to establish its corporate brand presence in the digital realm with the goal of unifying its multiple assets. To accomplish this, we developed a digital strategy, led by three areas: Omnichannel, Marketing, and Communication.

Inspiring experiences alongside travel experts.-Generating creative content and campaigns based on insights from various types of travelers.
Viajes El Corte Inglés
We worked across a broad range of channels tailored to the content consumption habits of different generations. Additionally, we have developed lines of creators, ambassadors, and experts with whom we align content generation at the destination.

Social media by and for the people.-Building a more human brand and relationship on social media.
Eroski
The project revolves around two axes. Creativity tailored for each platform: addressing commercial communication needs in a tone that aligns with the codes of each social network. Consumer engagement: generating and actively participating in daily conversations on trendy topics.
Despite the strength of its parent brand, Amazon Business (Amazon’s marketplace for professionals), has struggled to penetrate the market. Our challenge was first to understand the target audience and then to determine the best approach to engage them.
After a rapid expansion of its websites and App to cover all the countries in which it had a presence, Wall Street English approached us to track and analyse all its data.
Sanofi Pasteur needed to adapt its marketing strategy to the transformations of the pharmaceutical sector in Latin America. Together we built a data-driven culture and an ambassador programme to build the brand and improve its share of voice.
We were challenged by Vichy and La Roche-Posay, to bring customer service to their digital channels, without compromising exclusivity and tailor-made service.
In 2017, Royal Caribbean set us the challenge of managing their social media in Europe, designing a multi-country content strategy that took into account the particularities of each brand and market (buyer persona and digital maturity).

A football giant. -SEO to enhance the digital presence of the best football club.
A football giant.
One of Spain’s most successful football teams with international presence needed to improve its SEO content in three languages, to optimise search results and keep its website the most visited of all teams worldwide.
Similac, has an established presence in the US and Latin America, but they are relatively unknown in most major European markets. They asked us to help them pursue an alternative route to market through the development of a D2C strategy.

Comex.-#MyWordsHaveColour: tweets, data analytics and sentiments.
Comex.
With more than 4,000 stores across the country, Comex is the largest paint retailer in Mexico. At the end of 2020, the brand wanted to increase its visibility on social networks. To achieve that goal, we came up with an innovative action: #MyWordsHaveColour.

Cepsa.-Generating engagement and new business through social media platforms.
Cepsa.
Communicating effectively in social media: this was, in broad terms, the challenge Cepsa gave us at the beginning of 2019. To face it, we needed to propose and manage some general objectives, before deploying a series of specific strategies for each social platform.
CCEP wanted to develop its own recognisable voice in the B2B market through its own employees. In a company where “love for the brand, innovation and culture have brought the turnover rate close to zero”, the objective was to transfer this reality to digital media.
Sustainability has always been at the forefront of the business strategy of Brämhults, but now they wanted to go a step further and improve the sustainability of their processes as well. To achieve this, they needed to work together with consumers to build a joint journey towards generating more sustainable juice.
We discover with Made for Spain & Portugal how to rely on technology to strengthen a purely offline business: the sale of luxury travel and tourist experiences to foreign customers with high purchasing power.
We work with Ferrovial and Sharpball to create a multi-channel communication project to help spread the story of El Salado (Colombia), which was tragic but had a happy ending.

Swedish fashion leader.-Getting to know the Fast Fashion digital consumer in Mexico.
H&M
The Swedish fashion leader presented us with a major challenge to strengthen its position in Mexico: the need to delve deeper into the characteristics of the digital consumer in Mexico.

Toyota.-Creating excellence in customer relations.
Toyota
Toyota already had a general knowledge of its customer, but wanted to deepen it in order to generate a differential experience at all points of contact with the brand and offer the best customer service.
In the four years collaborating with Lexus, we have had the opportunity to work on multiple innovation and digital transformation projects. But the biggest challenge would not come until 2018, when we had to design and develop a conversational technology bot on Facebook Messenger for the brand.
Our client, a real estate investment consultancy, was looking to position itself in the luxury property and housing sector in Panama, and set us the challenge of developing, from scratch, a brand and a digital asset.
AECOC came with a clear request: to transform the relationship with its associates. To achieve this we built a new digital ecosystem around the brand, which strengthened brand awareness and generated more conversions.
González Byass has been running for more than 185 years, so it needed to rethink its position in the digital environment. To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions.
DKV contacted us at the end of 2015 with a very clear necessity: a digital partner that would allow them to make the most out of their data and offer a complete analytics service for their digital marketing department.
Yelmo Cines is one of the leading cinema chains in Spain, with more than 40 years of experience and 500 cinemas. Despite their success, Yelmo had to deal with seasonality of attendance and new competitors. For this reason, they needed a partner, and that’s where Good Rebels came in.
Engel & Völkers is a real estate agency specialised in luxury homes and flats. With more than 40 years of experience, it’s one of the most successful real estate agencies worldwide. But despite all its strengths, the brand had one challenge: to improve its organic positioning.
General Óptica is one of the top companies in the Spanish optical sector and a reference in Portugal. Until 2019, the brand only had an online catalog, with no chance of online sales. But everything changed when we helped them with two objectives: to change its web strategy and create an online store.
We helped Pronovias to recover their position through a series of strategic conversion-oriented keywords, and also to reduce their dependency on paid campaigns. All this, while boosting their growth in different countries.
The group has 15 wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas. After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization.
Since its arrival in Spain back in 1996, IKEA has earned a place in our hearts and a spot in our homes. But, its competition is growing. In order to increase its presence and solidify its status as a beloved brand, we built a credible and effective brand advocacy strategy around IKEA.
TheFork, asked us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads.
With over 150 years of history, Plasencia Cigars is one of the largest tobacco producers and cigar manufacturers in the world. And we have joined their journey, want to know how?
As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. Pepe Jeans needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.
Sephora contacted us in search of a partner to do a complete strategic makeover, enhancing its digital strategy, fostering innovation and re-powering its digital assets. All of this without ever losing sight of the true essence of the brand: a unique and differential customer experience.
With a century-long history and an annual turnover of more than 30 billion dollars, American Express Global Business Travel is the world leader in corporate travel and the organisation of conferences and events. In Spain, the company has almost 1,000 employees and serves more than 500 clients. Given these figures, how could we help?
DIA is one of Spain’s benchmark retailers. But competition is fierce. Supermarket chains are constantly launching promotions in order to convert the consumer into a regular customer. In the midst of this “war of offers”, the differential value of the brand was being diluted. This is where we came in. We boost the ClubDIA App and move all members to the digital environment, with the aim of improving their user experience
Euskaltel has been the leading communications company throughout the Basque Country since 2015, ahead of both Spanish and global companies. To mantain its position in a sector with so much competition, Euskaltel realised that they had to make smart and fast choices in the digital area. How could they do that? Well, with the good ol’ data.
Aliseda is a real estate company with a strong presence in Spain, a country with a dynamic and demanding housing market. Their challenge was to sell more, offer a better service to their clients and increase control of their operations.
With a proven track record
Wina
Silver 2017
The Lovie Awards
Gold 2016
2x Bronze 2020Awwwards
HM 2016,
2x HM 2017
HM 2018
HM 2023PR Daily Awards
Gold 2019
Eficacia
Bronze 2021
Laus
2x Silver 2016
2x Bronze 2019El Sol
Silver 2019
El Ojo de Iberoamérica
Bronze 2020
FIAP
Bronze 2014
Inspirational
Silver 2017
2x Silver 2021European Excellence Awards
Winner 2018
European Search Awards
Shortlisted 2018
Content Marketing Awards
Gold 2018
C de C
Gold 2018
Silver 2019
Silver 2022
HM 2018
HM 2019Smile Festival
2x Bronze 2015
Agripina
Gold 2020