During a 4-year innovation project we transformed the use of social media by Toyota across 31 countries in Europe. We designed and applied a unique social media model and programme
The use of monitoring techniques is a key mechanism for knowing and understanding – from the analysis of data extracted from social networks – the state of a brand’s health.
In July, Eugenio de Andres came to visit us for a #TcDesayuno and share his story about the creation and growth of his social awareness campaign, Medula para Mateo (M4M).
The story goes a little like this…Girl meets Boy. Girl likes Boy. Girl friends Boy on Facebook. Girl sees the profile was created in May 2014. Weird. Obviously Girl does
There is something so amazing about those brands that completely dismissed the traditional advertising strategy that they had been developing for years, and committed to leading the market by first
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