Articles

Consumer Experience: a methodology beyond the hype

24 · 02 · 2016

By Pepa Romero

The customer experience is one of the primary motives that influences us when making consumption decisions. Many recently-published studies predict that in 2020, the experience will be a more determinant

Toyota Europe social media innovation

09 · 01 · 2016

By Laura Dinneen

During a 4-year innovation project we transformed the use of social media by Toyota across 31 countries in Europe. We designed and applied a unique social media model and programme

The Necessity for a Code of Conduct 2.0

25 · 05 · 2015

By Manuel Vila

The story goes a little like this…Girl meets Boy. Girl likes Boy. Girl friends Boy on Facebook. Girl sees the profile was created in May 2014. Weird. Obviously Girl does

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