The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and
A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts, consumer behaviour and expectations of banks have drastically evolved. This
It’s held that the world’s first known map is a small clay record sheet from Babylon that is no more than 12 centimeters long. Created around 500 A.D., we can
Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet
A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning
For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with
How does a consolidated company revisit its brand positioning? And when was the last time they defined a campaign to clearly transmit its value proposition, the thing that makes it
In a previous Rebel Fridays, Isaac Hernández from Google for Work reminded us of the time a computer beat one of the world’s greatest players in a game of Go.
The use of monitoring techniques is a key mechanism for knowing and understanding – from the analysis of data extracted from social networks – the state of a brand’s health.
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