Articles

What’s next for Social Listening?

01 · 08 · 2019

By Eleazar Santos

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and

Bank to the Future: where we’re going, do we need banks?

17 · 11 · 2016

By Laura Dinneen

A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts, consumer behaviour and expectations of banks have drastically evolved. This

How to measure the impact of influencer marketing

16 · 10 · 2016

By Isabel Peláez

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet

How to create a brand analytics model

14 · 10 · 2016

By Daniel Díez

A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning

Brand Strategy: Analysis at the core

12 · 09 · 2016

By Daniel Díez

How does a consolidated company revisit its brand positioning? And when was the last time they defined a campaign to clearly transmit its value proposition, the thing that makes it

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