Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to
For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with
Several factors are driving the evolution of bots in instant messaging apps (Chat Bots) towards a new hype of developing services and apps. As a consequence, more channels aimed at
When we find ourselves confronted with the challenge of improving the experience of our clients, we must put the mechanisms that will most maximize their value into motion, differentiate our
When we successfully lead the consumer to associate a brand’s shared values and common attributes with a motivation to want to improve and lengthen their experience with it, we achieve
The customer experience is one of the primary motives that influences us when making consumption decisions. Many recently-published studies predict that in 2020, the experience will be a more determinant
The use of monitoring techniques is a key mechanism for knowing and understanding – from the analysis of data extracted from social networks – the state of a brand’s health.
Several studies have shown that the principal factor for customer loyalty to a brand is good service. This fact explains the great strategic importance that the quality of service and
A brand is no longer what we tell the consumer that it is – it is what consumers tell each other it is – Scott Cook, founder of Intuit. WOMMA
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