Articles

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

Dark social and the search for relevance

18 · 05 · 2017

By Mark Ralphs

The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova

The PATH to the bank of the future

06 · 03 · 2017

By Rebel Thinking - Guest Author

Path: “A path is a long strip of ground which people walk along to get from one place to another”. Collins Dictionary. Going from one place to another. This is

How to measure the impact of influencer marketing

16 · 10 · 2016

By Isabel Peláez

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet

Tesla: A love brand strategy

29 · 09 · 2016

By Carlos Blanco

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the

Open Innovation in the age of digitization

20 · 09 · 2016

By Carlos Blanco

Innovation plays an essential part in any successful organization. We don’t need to ask ourselves “why do we innovate;” instead the central question in our day-to-day is “how do we

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