Articles

Why it’s time to dive into data lakes

11 · 04 · 2019

By Miguel Blanco

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles

The tourism sector impact of digitalization

24 · 08 · 2017

By Daniel Díez

The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is

Data scientist – the sexy job of the decade

16 · 02 · 2017

By Carlos Corredor

Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an

Retail, consumer experience design and WhatsApp

24 · 04 · 2016

By Kate Cooper

At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the

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