The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles
The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is
The customer journey has long stopped being linear and has become a somewhat chaotic process. For years, we’ve known that the purchase decision gets made from multiple points and different
Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an
Digital transformation is not only leveraging new technological opportunities to accelerate the business. It is a cultural change and a shift towards making digital the heart of the business. It
At Good Rebels, we just presented our study “Are banks the future of banking?” This study is the result of a joint research project between the United Kingdom, Spain, and
It’s held that the world’s first known map is a small clay record sheet from Babylon that is no more than 12 centimeters long. Created around 500 A.D., we can
Once we confront the task of elaborating reports, automating data collection and representing them in a dynamic and efficient form, we’ll be able to focus on qualitative analysis and drawing
When we find ourselves confronted with the challenge of improving the experience of our clients, we must put the mechanisms that will most maximize their value into motion, differentiate our
In a previous Rebel Fridays, Isaac Hernández from Google for Work reminded us of the time a computer beat one of the world’s greatest players in a game of Go.
At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the
The fact that the purchasing process is nothing new, but what is newfangled about it is the fact that social and mobile are putting another spin on it, going back
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