Articles

Marketing Performance – Turning Goals Into Plans

05 · 12 · 2019

By Simon Burslem

A goal without a plan is just a wish. Antoine de Saint-Exupery There’s absolutely nothing wrong with dreaming, but there is a difference between goal setting and reaching that goal.

Don’t wait, co-create

10 · 10 · 2019

By Mark Ralphs

Large companies move slowly. Scale, once a competitive edge, is now a liability.  This is apparent in the development of new products, services and customer experiences. Challenger brands, free of

The magic (and ROI) of love in the workplace

03 · 07 · 2017

By Fernando Polo

When it comes to management and leadership, I truly believe that the most important question companies will have to consider revolves around how to ignite “intrinsic” motivations to drive their

How to evaluate the data scientist’s work

10 · 04 · 2017

By Rebel Thinking - Guest Author

Once a project related to data science has developed enough within an organization, the time to measure the results of the data scientist’s work comes. How to do it? First,

Three obstacles before the data scientist can get to work

03 · 04 · 2017

By Rebel Thinking - Guest Author

Once the company has definitively embarked on the culture of Big Data, the possibilities open by the data analytics are immense. The coexistence between analysts and specialists in a company

The data scientist’s tools

27 · 03 · 2017

By Rebel Thinking - Guest Author

The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon

Does social media make us more productive?

07 · 01 · 2017

By Fernando Polo

With the recent launch of Facebook Workplace, now seems an appropriate time to evaluate the impact of social media on the way we work. In recent years US macroeconomic data

Digital transformation begins within the workplace

27 · 12 · 2016

By Fernando Polo

If you’ve already downloaded and read our whitepaper on digital transformation (Article in Spanish), you will know that we present an approach with three work axes: customer, business and enterprise.

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