Articles

Dark social and the search for relevance

18 · 05 · 2017

By Mark Ralphs

The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova

The PATH to the bank of the future

06 · 03 · 2017

By Rebel Thinking - Guest Author

Path: “A path is a long strip of ground which people walk along to get from one place to another”. Collins Dictionary. Going from one place to another. This is

Pain points: why banks are driving the iGEN mad

27 · 02 · 2017

By Rebel Thinking - Guest Author

In our study Bank To The Future, we analysed the problems our iGEN study participants face with everyday banking and categorised them into six major pain points. Major pain points

Marketplace strategy in retail

22 · 11 · 2016

By Alejandro Falcón

Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and

Retail, consumer experience design and WhatsApp

24 · 04 · 2016

By Kate Cooper

At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the

The buying process is a travel network

14 · 10 · 2013

By Fernando Polo

Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is

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