Loyalty

How a solid customer loyalty strategy can help you increase profit margins

Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to…

Mario Palazuelos

7 February 2019

eCommerce

Why brand advocacy begins with your co-workers

It’s no secret – many brands are in the middle of a credibility crisis. Brands are beginning to set themselves new objectives around brand positioning, often led by departments far…

Joel Calafell

5 December 2018

Branding

Luxury consumers: types and strategies for loyalty

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with…

GoodRebels

22 June 2017

Customer Experience

Brand Communities, the value of connecting with the customer

When we successfully lead the consumer to associate a brand’s shared values and common attributes with a motivation to want to improve and lengthen their experience with it, we achieve…

Luis Jiménez Penick

24 February 2016

Customer Experience

Loyalty

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How a solid customer loyalty strategy can help you increase profit margins

Why brand advocacy begins with your co-workers

Luxury consumers: types and strategies for loyalty

Brand Communities, the value of connecting with the customer

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Loyalty

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Categories

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How a solid customer loyalty strategy can help you increase profit margins

Why brand advocacy begins with your co-workers

Luxury consumers: types and strategies for loyalty

Brand Communities, the value of connecting with the customer