Articles

Meet the iGEN

20 · 02 · 2017

By Rebel Thinking - Guest Author

So much has been researched and written about the Millennial generation (including by ourselves) over the past five years, and as an agency we’ve seen how brands and industries have

Marketplace strategy in retail

22 · 11 · 2016

By Alejandro Falcón

Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and

Bank to the Future: where we’re going, do we need banks?

17 · 11 · 2016

By Laura Dinneen

A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts, consumer behaviour and expectations of banks have drastically evolved. This

Tesla: A love brand strategy

29 · 09 · 2016

By Carlos Blanco

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the

Retail, consumer experience design and WhatsApp

24 · 04 · 2016

By Kate Cooper

At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the

Meet Mad Maxine

12 · 02 · 2016

By Laura Dinneen

This week we launched Mad Maxine, the second study – following on from Dude, Where’s My Car? – from our automotive experience lab, Different Spin. The study shows unequivocally what

How Digital is Spain’s Healthcare Industry?

11 · 01 · 2016

By Amelia Hernandez

According to a recent study of the State of Digital Transformation in Spain by Good Rebels, in collaboration with the London School of Economics, and with the support of Brandwatch

Toyota Europe social media innovation

09 · 01 · 2016

By Laura Dinneen

During a 4-year innovation project we transformed the use of social media by Toyota across 31 countries in Europe. We designed and applied a unique social media model and programme

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