Articles

Digitising Marketing in the Industrial Sector in 2020

14 · 01 · 2020

By Pedro Jesús González

I’m an optimist. I’m also a digital optimist. However, that doesn’t stop me from seeing that digitalisation, in the marketing sector, while it presents us with many opportunities, it also

Slow down your media consumption

13 · 12 · 2019

By joannaturner

With 2019 vinyl sales on track to outsell CDs for the first time since 1986, we are increasingly living in a world where old-school, slow and niche forms of media

Millennial doctors challenge the strategy of the pharma industry

07 · 11 · 2019

By Roger Riera

What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to align marketing and sales communication in an omnichannel, customer-centric experience?

Digital Transformation excellence in travel

10 · 09 · 2019

By Kevin Sigliano

Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800 billion in revenue by 2020 according to the 2018 PhocusWire

The rise of the credit challengers

29 · 07 · 2019

By Mark Ralphs

Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise and yet younger generations are less interested in established credit

The tourism sector impact of digitalization

24 · 08 · 2017

By Daniel Díez

The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is

Automotive and women: Mad Maxine Study

03 · 08 · 2017

By Rebel Thinking - Guest Author

Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the

Luxury consumers: types and strategies for loyalty

22 · 06 · 2017

By Rebel Thinking - Guest Author

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with

The luxury consumer’s online purchasing process

12 · 06 · 2017

By Carlos Corredor

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,

How does a smart contract work?

01 · 06 · 2017

By Rebel Thinking - Guest Author

At Rebel Thinking, we have already talked about blockchain, the technology that promises to revolutionize the way value gets exchanged in a variety of sectors. Blockchain performs transactions under P2P

The keys to digital disruption in tourism

25 · 05 · 2017

By Kevin Sigliano

Tourism companies with a calling for growth must redesign their value proposition and improve the customer experience (service, processes, technology, and knowledge) if they want to connect, capture, and make

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