Articles

The tourism sector impact of digitalization

24 · 08 · 2017

By Daniel Díez

The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is

Automotive and women: Mad Maxine Study

03 · 08 · 2017

By Rebel Thinking - Guest Author

Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the

Luxury consumers: types and strategies for loyalty

22 · 06 · 2017

By Rebel Thinking - Guest Author

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with

The luxury consumer’s online purchasing process

12 · 06 · 2017

By Carlos Corredor

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,

How does a smart contract work?

01 · 06 · 2017

By Rebel Thinking - Guest Author

At Rebel Thinking, we have already talked about blockchain, the technology that promises to revolutionize the way value gets exchanged in a variety of sectors. Blockchain performs transactions under P2P

The keys to digital disruption in tourism

25 · 05 · 2017

By Kevin Sigliano

Tourism companies with a calling for growth must redesign their value proposition and improve the customer experience (service, processes, technology, and knowledge) if they want to connect, capture, and make

The PATH to the bank of the future

06 · 03 · 2017

By Rebel Thinking - Guest Author

Path: “A path is a long strip of ground which people walk along to get from one place to another”. Collins Dictionary. Going from one place to another. This is

Pain points: why banks are driving the iGEN mad

27 · 02 · 2017

By Rebel Thinking - Guest Author

In our study Bank To The Future, we analysed the problems our iGEN study participants face with everyday banking and categorised them into six major pain points. Major pain points

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