The technological revolution and need to transform the organization into an agile and innovative ecosystem able to connect all its areas of intelligence has put the role of Human Resources
Much of the recommended literature about Management focuses on objective factors associated with a project , such as designing workflows or tasks. In most cases, the most frequently-used focus on
At Good Rebels, we’ve been talking about the need of putting people in the middle as the key to success for operating in an entirely global, digitized environment for years.
When we successfully lead the consumer to associate a brand’s shared values and common attributes with a motivation to want to improve and lengthen their experience with it, we achieve
This week we launched Mad Maxine, the second study – following on from Dude, Where’s My Car? – from our automotive experience lab, Different Spin. The study shows unequivocally what
Large companies accelerate their digital transformation through external enterprises. “Seeking a young company with digital DNA and a disruptive business model, to marry a large traditional corporation with a desire
The story goes a little like this…Girl meets Boy. Girl likes Boy. Girl friends Boy on Facebook. Girl sees the profile was created in May 2014. Weird. Obviously Girl does
A brand is no longer what we tell the consumer that it is – it is what consumers tell each other it is – Scott Cook, founder of Intuit. WOMMA
Being humane is now profitable! Move over social media- theres a new advertising gimmick in town. In the 90s it was ethics. A decade later we became obsessed with emotional
In the first part of this post, I mentioned an article in the New Yorker that showed that the macroeconomic data from the last 7 years does not reflect a
Macroeconomic data from the US in recent years indicates that digital technology is not increasing the “output” of productivity per worker, and that the miracle promised by the Internet
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