Articles

How technology is transforming the sales process

17 · 08 · 2017

By Óscar Suescun

“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest

The luxury consumer’s online purchasing process

12 · 06 · 2017

By Carlos Corredor

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,

Marketplace strategy in retail

22 · 11 · 2016

By Alejandro Falcón

Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and

Tesla: A love brand strategy

29 · 09 · 2016

By Carlos Blanco

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the

The buying process is a travel network

14 · 10 · 2013

By Fernando Polo

Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is

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