B2B sales are already undergoing their own process of superdigitalisation. It is critical that sales and marketing managers to understand the change of context and optimise their resources.
Digitalisation
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The rise of Direct-to-Consumer
The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.
Prepare your post COVID-19 performance marketing strategy
The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return…
What is the future of the sectors most affected by COVID-19?
Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently experiencing. This is not only due to the economic repercussions…
3 major aspects of digitisation we always overlook
We all know that, as businesses, digitisation has been saving us all a lot of money for over two decades now. The main reason for that is pretty simple, it…
Why you should be nervous if you work in advertising
A long time ago, I read an HBR article (“Meet Your New Employee”, June 2015) that predicted the human resources department would soon be made obsolete thanks to new technologies.…
How technology is transforming the sales process
“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest…
Automotive and women: Mad Maxine Study
Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the…
Digitization at the pharmacy: shoring up the patient journey
Changes in both the healthcare system and the consumer profile are leading the pharmacy towards an evolution from a small medicinal dispensary to a well-being center. New technologies and the…
Can we measure the digital transformation?
We all can agree that measurement is one of the greatest obsessions in management. Measuring beyond the easy or the obvious (since you can count “likes,” it’s easy to think…
