Digitalisation

Superdigitalisation: why you should start at the end

Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in form. From companies’ perspective, digitalisation builds and/or benefits from economies…

Pedro Jesús González

9 September 2020

Digital Transformation

6 key aspects of B2B digitalisation

B2B sales are already undergoing their own process of superdigitalisation. It is critical that sales and marketing managers to understand the change of context and optimise their resources.

Pedro Jesús González

22 June 2020

Digital Transformation

A stack of trolleys, representing the move from physical stores to eCommerce and D2C Marketing

The rise of Direct-to-Consumer

The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.

Joel Calafell

9 June 2020

eCommerce

Prepare your post COVID-19 performance marketing strategy

The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return…

Kevin Sigliano

27 April 2020

Digital Marketing, Media & Advertising

What is the future of the sectors most affected by COVID-19?

Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently experiencing. This is not only due to the economic repercussions…

Iván Hernández

20 April 2020

Media & Advertising, Marketing

3 major aspects of digitisation we always overlook

We all know that, as businesses, digitisation has been saving us all a lot of money for over two decades now. The main reason for that is pretty simple, it…

Pedro Jesús González

21 March 2019

Digital Transformation

Why you should be nervous if you work in advertising

A long time ago, I read an HBR article (“Meet Your New Employee”, June 2015) that predicted the human resources department would soon be made obsolete thanks to new technologies.…

Salvador Suárez

7 September 2018

Data & Analytics, Strategy

How technology is transforming the sales process

“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest…

Óscar Suescun

17 August 2017

Digital Transformation, eCommerce, Technology

Automotive and women: Mad Maxine Study

Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the…

GoodRebels

3 August 2017

Good Rebels, Research

Digitization at the pharmacy: shoring up the patient journey

Changes in both the healthcare system and the consumer profile are leading the pharmacy towards an evolution from a small medicinal dispensary to a well-being center. New technologies and the…

Susana Funes

4 May 2017

Digital Transformation

Digitalisation

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Superdigitalisation: why you should start at the end

6 key aspects of B2B digitalisation

The rise of Direct-to-Consumer

Prepare your post COVID-19 performance marketing strategy

What is the future of the sectors most affected by COVID-19?

3 major aspects of digitisation we always overlook

Why you should be nervous if you work in advertising

How technology is transforming the sales process

Automotive and women: Mad Maxine Study

Digitization at the pharmacy: shoring up the patient journey

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Digitalisation

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