Superdigitalisation: why you should start at the end

Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in form. From companies’ perspective, digitalisation builds and/or benefits from economies…
A stack of trolleys, representing the move from physical stores to eCommerce and D2C Marketing

The rise of Direct-to-Consumer

The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.