Articles

The buying process is a travel network

14 · 10 · 2013

By Fernando Polo

Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is

Subscribe to our articles

Suscribe to #Rebelthinking: digital updates, our latest articles about Rebel Thinking and our newsletter.

I have read and accept the condiciones de uso y la política de privacidad y cookies