By
16 · 02 · 2015
By Gonzalo Martín
At Good Rebels, the organizations that we regard as ‘Enterprise 2.0’ are those that transform their conditions and work environment to circumstances that introduce networks and digitalization: if the industrial
03 · 03 · 2014
By Fernando Polo
In the first part of this post, I mentioned an article in the New Yorker that showed that the macroeconomic data from the last 7 years does not reflect a
26 · 02 · 2014
By Fernando Polo
Macroeconomic data from the US in recent years indicates that digital technology is not increasing the “output” of productivity per worker, and that the miracle promised by the Internet
14 · 10 · 2013
By Fernando Polo
Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the AIDA acronym: Awareness, Interest, Desire, Action. However, the truth is
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