What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to align marketing and sales communication in an omnichannel, customer-centric experience?
Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800 billion in revenue by 2020 according to the 2018 PhocusWire
How to integrate goals, audiences, and data into a smarter content strategy Digital, and social media in particular, has complicated the concept of a ‘content strategy’ – and the majority
An Italian, a Spaniard and a Brit walk into a Skype meeting… The beginning of a joke, or an insight into the day to day of working on a multinational
It’s no coincidence that the transformation of the Human R department has become strategic priority number one in recent years. The implications of digital transformation in the workplace are obvious
We all know that, as businesses, digitisation has been saving us all a lot of money for over two decades now. The main reason for that is pretty simple, it
Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis
The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is
“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest
What is the role of innovation labs in enabling real disruption within an organization? Digital Transformation has increased the pressure on organizations to be innovative, but threaten to create new
Tourism companies with a calling for growth must redesign their value proposition and improve the customer experience (service, processes, technology, and knowledge) if they want to connect, capture, and make
User digitization and the rise of more agile players (fintech) are forcing investment banks to reconsider their range of services with the aim of satisfying clients that are demanding a
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