Articles

Millennial doctors challenge the strategy of the pharma industry

07 · 11 · 2019

By Roger Riera

What should pharmaceutical companies offer health professionals? Which channels should they use to connect with them? Is it possible to align marketing and sales communication in an omnichannel, customer-centric experience?

Digital Transformation excellence in travel

10 · 09 · 2019

By Kevin Sigliano

Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800 billion in revenue by 2020 according to the 2018 PhocusWire

It’s the end of HR as we know it, and I feel fine

04 · 04 · 2019

By Carmen Loredo

It’s no coincidence that the transformation of the Human R department has become strategic priority number one in recent years. The implications of digital transformation in the workplace are obvious

The tourism sector impact of digitalization

24 · 08 · 2017

By Daniel Díez

The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is

How technology is transforming the sales process

17 · 08 · 2017

By Óscar Suescun

“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest

Out-ovation, the roadmap to liquid innovation

16 · 06 · 2017

By Amelia Hernandez

What is the role of innovation labs in enabling real disruption within an organization? Digital Transformation has increased the pressure on organizations to be innovative, but threaten to create new

The keys to digital disruption in tourism

25 · 05 · 2017

By Kevin Sigliano

Tourism companies with a calling for growth must redesign their value proposition and improve the customer experience (service, processes, technology, and knowledge) if they want to connect, capture, and make

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