How to measure the impact of influencer marketing

16 · 10 · 2016

By Isabel Peláez

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet

How to create a brand analytics model

14 · 10 · 2016

By Daniel Díez

A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning

Tesla: A love brand strategy

29 · 09 · 2016

By Carlos Blanco

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the

How Digital is Spain’s Healthcare Industry?

11 · 01 · 2016

By Amelia Hernandez

According to a recent study of the State of Digital Transformation in Spain by Good Rebels, in collaboration with the London School of Economics, and with the support of Brandwatch

Subscribe to our articles

Suscribe to #Rebelthinking: digital updates, our latest articles about Rebel Thinking and our newsletter.

I have read and accept the condiciones de uso y la política de privacidad y cookies