Articles

How to measure the impact of influencer marketing

16 · 10 · 2016

By Isabel Peláez

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet

How to create a brand analytics model

14 · 10 · 2016

By Daniel Díez

A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning

Tesla: A love brand strategy

29 · 09 · 2016

By Carlos Blanco

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the

How Digital is Spain’s Healthcare Industry?

11 · 01 · 2016

By Amelia Hernandez

According to a recent study of the State of Digital Transformation in Spain by Good Rebels, in collaboration with the London School of Economics, and with the support of Brandwatch

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