Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet
Once we confront the task of elaborating reports, automating data collection and representing them in a dynamic and efficient form, we’ll be able to focus on qualitative analysis and drawing
A brand is a highly precious asset for companies that have been capable of positioning themselves adequately and relevantly in the minds of consumers. The result of the work involved, concerning
Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the
For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with
Several factors are driving the evolution of bots in instant messaging apps (Chat Bots) towards a new hype of developing services and apps. As a consequence, more channels aimed at
According to a recent study of the State of Digital Transformation in Spain by Good Rebels, in collaboration with the London School of Economics, and with the support of Brandwatch
“We don’t manage people, we inspire them” Alfredo Hoyos, Founder, Frisby CEOs. Those “corporate animals” that have to tackle a never-ending number of challenges, decisions to make, teams to manage,
For what reason should a company be given access to information about what we say, what we do, and what we like on Facebook, Twitter and any other social platforms?
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