Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible
The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles
Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in
As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to
Information on economic data, population, lifestyle and demographics… all of which can be found saved within databases… can be consulted by anybody at anytime. What can open data do for
The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is
“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest
We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.
On May 25th, 2018 the General Data Protection Regulation (GDPR) will como into application, a regulation approved by Parliament and the European Commission in April 2016, for the purpose of
Victoria Lemieux is a Senior Public Sector Specialist (Information Management) and an Associate Professor of Archival Studies at the University of British Columbia. She has held positions as a professional
2016 was not the best year for wearables. After a period of growth in 2014 and 2015 best marked by the novelty imposing on functionality, the competition with smartphones and
Kristian Gjerding is the founder and CEO of CellPoint Mobile, a technology platform that provides mobile-first commerce and payment solutions for global airlines and travel companies. He also leads Travel
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