We are all aware of the benefits that a good Google review has for our business. On one hand, it allows a future client to have initial feedback about the
A goal without a plan is just a wish. Antoine de Saint-Exupery There’s absolutely nothing wrong with dreaming, but there is a difference between goal setting and reaching that goal.
A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation
Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible
The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles
Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in
As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to
Information on economic data, population, lifestyle and demographics… all of which can be found saved within databases… can be consulted by anybody at anytime. What can open data do for
The tourism sector has undergone a remarkable change due to advances in digitization processes and transformation as a result of these advances. If we focus on the consumer, it is
“Shopping online is now a truly mainstream activity among internet users – 3 in 4 online adults are purchasing products online each month” this compelling statement comes from the latest
We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.
On May 25th, 2018 the General Data Protection Regulation (GDPR) will como into application, a regulation approved by Parliament and the European Commission in April 2016, for the purpose of
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