The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova
2016 was not the best year for wearables. After a period of growth in 2014 and 2015 best marked by the novelty imposing on functionality, the competition with smartphones and
For several decades, the quality of customer service has been a particularly fundamental aspect in the relationship between a client and brand. The creation of distinct departments came along with
Several factors are driving the evolution of bots in instant messaging apps (Chat Bots) towards a new hype of developing services and apps. As a consequence, more channels aimed at
Dear Reader, Before reading this article, you’ll have to take off this blindfold of “I’ve tried to understand Snapchat but I haven’t so my target surely isn’t going to be
At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the
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