Articles

Dark social and the search for relevance

18 · 05 · 2017

By Mark Ralphs

The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova

Snapchat, brands’ highway to millennials

02 · 05 · 2016

By Juanmi Díez

Dear Reader, Before reading this article, you’ll have to take off this blindfold of “I’ve tried to understand Snapchat but I haven’t so my target surely isn’t going to be

Retail, consumer experience design and WhatsApp

24 · 04 · 2016

By Kate Cooper

At Good Rebels, we’ve been using WhatsApp for research, co-design and communication for almost 2 years. Below we explore the enormous value of WhatsApp as a platform for putting the

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