Articles

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

Marketplace strategy in retail

22 · 11 · 2016

By Alejandro Falcón

Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and

Bank to the Future: where we’re going, do we need banks?

17 · 11 · 2016

By Laura Dinneen

A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts, consumer behaviour and expectations of banks have drastically evolved. This

Consumer Experience: a methodology beyond the hype

24 · 02 · 2016

By Pepa Romero

The customer experience is one of the primary motives that influences us when making consumption decisions. Many recently-published studies predict that in 2020, the experience will be a more determinant

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