Articles

What’s next for Social Listening?

01 · 08 · 2019

By Eleazar Santos

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and

The rise of the credit challengers

29 · 07 · 2019

By Mark Ralphs

Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise and yet younger generations are less interested in established credit

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

Is reach an overrated metric?

28 · 03 · 2019

By Ángel Pino

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in

Rebuilding your brand for a human centred world

07 · 03 · 2019

By Daniel Díez

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,

Luxury consumers: types and strategies for loyalty

22 · 06 · 2017

By Rebel Thinking - Guest Author

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with

The luxury consumer’s online purchasing process

12 · 06 · 2017

By Carlos Corredor

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,

Subscribe to our articles

Suscribe to #Rebelthinking: digital updates, our latest articles about Rebel Thinking and our newsletter.

I have read and accept the condiciones de uso y la política de privacidad y cookies