Articles

The ROI of Human-centred organisations

03 · 10 · 2019

By Fernando Polo

The idea of Human-Centred Organisations (HCOs) is nothing new. Three major trends have been converging into it. Firstly, digitalisation empowers individuals to access and share information and organise collectively using

What’s next for Social Listening?

01 · 08 · 2019

By Eleazar Santos

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and

The rise of the credit challengers

29 · 07 · 2019

By Mark Ralphs

Young people’s changing relationship with credit and with credit card companies In the UK, consumer debt is on the rise and yet younger generations are less interested in established credit

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

Is reach an overrated metric?

28 · 03 · 2019

By Ángel Pino

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in

Rebuilding your brand for a human centred world

07 · 03 · 2019

By Daniel Díez

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,

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