Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,
PS: I love you. Get your free e-mail at Hotmail – Timothy C. Draper We can define Growth Hacking as a continuous process in which different sets methods and
April. The 2016 annual results report from Amazon, determines its growth is driven by AWS, whose net profit has doubled compared to the previous year. However, there is one piece of
The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova
Kristian Gjerding is the founder and CEO of CellPoint Mobile, a technology platform that provides mobile-first commerce and payment solutions for global airlines and travel companies. He also leads Travel
“Internet has materialized the culture of freedom. (…) The Internet is already a second skin for the young people, while feeds the fears and fantasies of those who keep ruling
You can have any colour you want, as long as it’s black. This quote attributed to Henry Ford represents the spirit of an age when means of production were scarce
Back in 2013 we worked with a FTSE 100 financial services company that faced significant challenges: Culture / conservatism / working in silos Technology / restrictions / IT risk management
In a world build around industrial patents and ownership, it’s not difficult to find companies that have adopted digital transformation strategy based on the philosophy of open source hardware, i.e.
Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and
Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the
At Good Rebels, we’ve been talking about the need of putting people in the middle as the key to success for operating in an entirely global, digitized environment for years.
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