Articles

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

Rebuilding your brand for a human centred world

07 · 03 · 2019

By Daniel Díez

Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,

Dark social and the search for relevance

18 · 05 · 2017

By Mark Ralphs

The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova

A world powered by people

10 · 02 · 2017

By Fernando Polo

You can have any colour you want, as long as it’s black. This quote attributed to Henry Ford represents the spirit of an age when means of production were scarce

Sprint, digital product co-creation

09 · 01 · 2017

By Mark Ralphs

Back in 2013 we worked with a FTSE 100 financial services company that faced significant challenges: Culture / conservatism / working in silos Technology / restrictions / IT risk management

Open source hardware in Digital Transformation strategy

08 · 01 · 2017

By David Lastra

In a world build around industrial patents and ownership, it’s not difficult to find companies that have adopted digital transformation strategy based on the philosophy of open source hardware, i.e.

Marketplace strategy in retail

22 · 11 · 2016

By Alejandro Falcón

Having presence online, in what we would consider a saturated market, is one of retail sector’s greatest challenges. Brands need to connect with their customers through various digital channels and

Tesla: A love brand strategy

29 · 09 · 2016

By Carlos Blanco

Brands get a lot more valued from earned media than paid media. This is the plan for Tesla, a brand that succeeds at telling “stories” that impact people. Remember the

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