Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors. Approach IKEA’s main
How to manage global brands in digital environments The framework used when developing a digital marketing strategy is very different from the offline environment. The immediacy, the volume of content
Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe
Creating a brand from scratch is a huge challenge. You start with a basic foundation, and then you’re tasked with building up an entire architecture which encompasses branding, iconography, positioning,
PS: I love you. Get your free e-mail at Hotmail – Timothy C. Draper We can define Growth Hacking as a continuous process in which different sets methods and
April. The 2016 annual results report from Amazon, determines its growth is driven by AWS, whose net profit has doubled compared to the previous year. However, there is one piece of
The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova
Kristian Gjerding is the founder and CEO of CellPoint Mobile, a technology platform that provides mobile-first commerce and payment solutions for global airlines and travel companies. He also leads Travel
“Internet has materialized the culture of freedom. (…) The Internet is already a second skin for the young people, while feeds the fears and fantasies of those who keep ruling
You can have any colour you want, as long as it’s black. This quote attributed to Henry Ford represents the spirit of an age when means of production were scarce
Back in 2013 we worked with a FTSE 100 financial services company that faced significant challenges: Culture / conservatism / working in silos Technology / restrictions / IT risk management
In a world build around industrial patents and ownership, it’s not difficult to find companies that have adopted digital transformation strategy based on the philosophy of open source hardware, i.e.
Suscribe to #Rebelthinking: digital updates, our latest articles about Rebel Thinking and our newsletter.