Brand Advocacy

Who are the real influencers? How close to consumer commerce is transforming brand advocacy

Many moons ago the ad man had the golden ticket. Being able to produce jaw dropping, crowd stopping adverts that created media furore and that everyone was talking about was…

GoodRebels

10 January 2022

eCommerce, Trends

Are your people your brand superheroes?

We’ve all done it – seen a post on LinkedIn, Instagram or even Facebook from a colleague who we admire or a friend whose style we like and then gone…

Mark Ralphs

10 November 2021

Social Media, Management, Social Media, Strategy

Why now is the time to activate your advocacy strategy

The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is still difficult to find the true essence of the discipline,…

Joel Calafell

8 October 2020

Branding

How to foster customer advocacy in the era of dark social

In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…

Luis Jiménez Penick

27 November 2017

Digital Marketing, Social Media

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Who are the real influencers? How close to consumer commerce is transforming brand advocacy

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Brand Advocacy

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Who are the real influencers? How close to consumer commerce is transforming brand advocacy

Are your people your brand superheroes?

Why now is the time to activate your advocacy strategy

How to foster customer advocacy in the era of dark social