Why now is the time to activate your advocacy strategy
The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is still difficult to find the true essence of the discipline,…
Brand Advocacy
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How to foster customer advocacy in the era of dark social
In Ancient Rome, it was very common to make written recommendations for a job, a task or other types of agreement. In a message recovered from Ancient Rome, an architect…
