Articles

How data can eliminate your digitisation doubts

03 · 09 · 2019

By Salvador Suárez

A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation

What’s next for Social Listening?

01 · 08 · 2019

By Eleazar Santos

The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and

Why it’s time to dive into data lakes

11 · 04 · 2019

By Miguel Blanco

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles

Luxury consumers: types and strategies for loyalty

22 · 06 · 2017

By Rebel Thinking - Guest Author

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with

The data scientist’s tools

27 · 03 · 2017

By Rebel Thinking - Guest Author

The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon

Data scientist – the sexy job of the decade

16 · 02 · 2017

By Carlos Corredor

Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an

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