Articles

Why it’s time to dive into data lakes

11 · 04 · 2019

By Miguel Blanco

The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles

Luxury consumers: types and strategies for loyalty

22 · 06 · 2017

By Rebel Thinking - Guest Author

Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with

The data scientist’s tools

27 · 03 · 2017

By Rebel Thinking - Guest Author

The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon

Data scientist – the sexy job of the decade

16 · 02 · 2017

By Carlos Corredor

Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an

Bank to the Future: where we’re going, do we need banks?

17 · 11 · 2016

By Laura Dinneen

A storm is brewing in the banking industry. With changes to banking regulations, advances in technology and global economic shifts, consumer behaviour and expectations of banks have drastically evolved. This

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