A few years ago we made the claim, in our white paper on Data Driven Marketing, that: “a Data Driven culture is not that of a company governed by automation
The Cambridge Analytica scandal has certainly made things a little more complicated when it comes to monitoring online conversations. Users are becoming increasingly concerned with protecting their privacy online and
The power of data is undeniable. Any business worth their salt has invested in Machine Learning and Artificial Intelligence. These two tools have been the subject of hundreds of articles
Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to
The internet and digital media are the new mass media. This statement is almost a mantra in the world of marketing, and an unquestionable truth for companies and media buying
We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.
Through our research on The customer journey in the Mexican luxury sector (in Spanish) we have identified three types of profiles among buyers of luxury goods, based on their relationship with
2016 was not the best year for wearables. After a period of growth in 2014 and 2015 best marked by the novelty imposing on functionality, the competition with smartphones and
The customer journey has long stopped being linear and has become a somewhat chaotic process. For years, we’ve known that the purchase decision gets made from multiple points and different
The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon
Data scientists have really came into their own in recent years. As predicted nearly 10 years ago by the then chief economist at Google, Hal Varian, who stated in an
Digital transformation is not only leveraging new technological opportunities to accelerate the business. It is a cultural change and a shift towards making digital the heart of the business. It
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