Is Social Media not made for B2B? The case of Cepsa
“Digital is for B2C”. “You can’t sell on social media”. “It’s all about engagement”. “Raúl González will play in Real Madrid until he retires”. Throughout our lives, we come across…
B2B Marketing
WhitePapers
6 key aspects of B2B digitalisation
B2B sales are already undergoing their own process of superdigitalisation. It is critical that sales and marketing managers to understand the change of context and optimise their resources.
