Articles

Social Media and its real impact on business

19 · 07 · 2019

By Judit Esquivel

Social media has been a subject of controversy ever since it first appeared in 1997, long before Facebook was born. Remember Six Degrees or Friendster? They are just a couple

Is reach an overrated metric?

28 · 03 · 2019

By Ángel Pino

Reach, impressions, impact – if you work in advertising or communications, you’ll be very familiar with these terms. Around the world, marketing departments have made these terms their mantra; in

How to evaluate the data scientist’s work

10 · 04 · 2017

By Rebel Thinking - Guest Author

Once a project related to data science has developed enough within an organization, the time to measure the results of the data scientist’s work comes. How to do it? First,

Three obstacles before the data scientist can get to work

03 · 04 · 2017

By Rebel Thinking - Guest Author

Once the company has definitively embarked on the culture of Big Data, the possibilities open by the data analytics are immense. The coexistence between analysts and specialists in a company

The data scientist’s tools

27 · 03 · 2017

By Rebel Thinking - Guest Author

The data scientist must be comfortable with different types of analytics tools. Within engineering related to the construction of data processing systems, there are three basic tools to embark upon

Can we measure the digital transformation?

24 · 03 · 2017

By Gonzalo Martín

We all can agree that measurement is one of the greatest obsessions in management. Measuring beyond the easy or the obvious (since you can count “likes,” it’s easy to think

What skills should a data scientist have?

21 · 03 · 2017

By Rebel Thinking - Guest Author

Contrary to what many people assume, the data scientist is not necessarily a professional with a “numerical” background. While the disciplines most commonly associated with data science like mathematics, statistics,

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