Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to
Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet
A brand is no longer what we tell the consumer that it is – it is what consumers tell each other it is – Scott Cook, founder of Intuit. WOMMA
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