Why work on the personal brand of your employees to generate greater brand awareness? The rules have changed and it’s no longer enough to just have a good product or
Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors. Approach IKEA’s main
Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800 billion in revenue by 2020 according to the 2018 PhocusWire
Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to
Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet
A brand is no longer what we tell the consumer that it is – it is what consumers tell each other it is – Scott Cook, founder of Intuit. WOMMA
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