Articles

Brand Ambässadors with the IKEA Gen

25 · 10 · 2019

By Joel Calafell

Challenge IKEA challenged us to increase their perception as a ‘Loved Brand’, enhance their credibility and create brand advocacy through a team of carefully selected brand ambassadors.  Approach IKEA’s main

Digital Transformation excellence in travel

10 · 09 · 2019

By Kevin Sigliano

Travel went digital first a long time ago – it’s a sector that looks set to bring in over $800 billion in revenue by 2020 according to the 2018 PhocusWire

How to measure the impact of influencer marketing

16 · 10 · 2016

By Isabel Peláez

Influencers are the new opinion leaders. Information is passed from opinion leaders to opinion followers, as first proposed in the ‘two-step flow’ model of communication by Lazarsfeld, Berelson and Gaudet

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