Articles

Pepe Jeans #CustomStudio: connecting stories with business

11 · 07 · 2019

By María Novillo

Increasingly, consumers are looking to personalise their shopping experience and customise the products they purchase. It’s one of the biggest challenges facing the retail industry today. Iconic denim brand Pepe

How to fuse technology with creativity

09 · 05 · 2019

By Alejandro Di Trolio

Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible

The luxury consumer’s online purchasing process

12 · 06 · 2017

By Carlos Corredor

The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,

Dark social and the search for relevance

18 · 05 · 2017

By Mark Ralphs

The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova

Subscribe to our articles

Suscribe to #Rebelthinking: digital updates, our latest articles about Rebel Thinking and our newsletter.

I have read and accept the condiciones de uso y la política de privacidad y cookies