Post technocreativity The advertising world is undergoing a major revolution. Over the last decade, it’s become apparent that the traditional model of advertising is no longer as effective or credible
As we have seen throughout this study, new trends related to data management, analysis and processing are opening up an incredible universe of possibilities that will allow any organization to
The internet and digital media are the new mass media. This statement is almost a mantra in the world of marketing, and an unquestionable truth for companies and media buying
Advertising is not dead, and I guess nobody, seriously, thinks it ever will be. But the once-shining star of the promotional mix is certainly in trouble. Some feel the crisis
April. The 2016 annual results report from Amazon, determines its growth is driven by AWS, whose net profit has doubled compared to the previous year. However, there is one piece of
We recently delved into the role of the Data Scientist. In the study we highlighted the importance of making insight-based decisions, but we did not focus on the insights themselves.
The luxury sector is traditionally associated with physical buying. Nonetheless, it’s unquestionable that the digitization of consumer habits should make manufacturers and brands react if they haven’t already done so,
The social web is changing. It is moving from the light into the darkness. Sounds ominous, but perhaps only for conservative marketers. Dark social is neatly summarised by Kristina Dimitrova
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