González Byass is one of the largest winery groups in the world, being active in more than 100 markets. The company has been running for more than 185 years, so it needed to rethink its position in the digital environment. To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions.
Strategy & Research.
We accelerate your digital transformation
We are digital, but with a focus on business results. By combining science and creativity we are able to explore new possibilities to connect with communities and consumers. We make decisions with data, execute intelligently and are obsessed with growth.
We work with senior management to build differential advantages supported by research. Using technology, design and creativity as the transformative axes, we build human-centred organisations that bring value to shareholders, employees and society.
What we offer:
Research and Customer Intelligence.
We identify trends and investigate customer insights through qualitative and quantitative research, in-depth interviews, online panels and behavioural analysis of digital assets. We profile clients, identify critical contact points and improve the customer journey.
Innovation and Co-creation.
We question the status quo and push the digital innovation agenda, applying design thinking and co-creation methodologies to test new models, channels or formats. We involve clients and online communities in the development of products, services and communication campaigns, multiplying the chances of success.
Digital transformation.
We have helped hundreds of companies develop their strategy and digitise their marketing departments. We adapt the brand’s digital identity, roles and responsibilities and metrics systems, building realistic roadmaps to size resources and guide implementation. We become your digital project office.
Martech Stack and Data Strategy.
We audit the current systems and suppliers to define the right combination of SaaS software: analytical methodology, social media, media buying, digital asset management, … We define the data architecture and strategy, as well as the analysis methodology to capture and take advantage of sometimes underutilised information.
Digital enablement.
We transfer thinking and digital skills to teams with training and coaching programmes, implementing digital tools to improve the employee experience and internal communication. We help evolve leadership and culture with digital values, transparency, collaboration and agile methodologies that improve motivation, productivity and accelerate innovation.
Some success stories
TheFork, commissioned us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations, from the moment the lead is captured until they make a reservation. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads (leads that did not go anywhere).
Pepe Jeans London is renowned for its commitment to the fusion of styles and cultures— values that it has upheld since in 1973. As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. They needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.
Sephora, one of the world’s most popular cosmetics chains, contacted us in search of a partner to do a complete strategic makeover, enhancing its digital strategy, fostering innovation and re-powering its digital assets. All of this without ever losing sight of the true essence of the brand: a unique and differential customer experience.
Data & Analytics.
We enhance the proper use and exploitation of corporate data to achieve better business results and more reliable indicators.
Experience & Design.
We design and develop digital touchpoints throughout the customer journey. Connecting with your customers to generate memorable brand experiences.
