Engel & Völkers is a real estate agency specialised in luxury homes and flats. With more than 40 years of experience, it’s one of the most successful real estate agencies worldwide. But despite all its strengths, the brand had one challenge: to improve its organic positioning.
Performance & Media.
Digital allows new growth models that affect all marketing channels; the user now has control and all information regarding quality, price and availability is easily accessible. Comparison is constant. Advertising is losing value. Mobile phones are omnipresent. The social aspect dominates the conversation.
The challenges are numerous: difficulty in attributing sales to each point of contact, multi-channel experiences, integration, multiple formats, continuous loss of efficiency. We use data and technology to maximise the return on digital advertising budgets, providing strategic support and media buying for marketing and eCommerce departments.
Performance division focused on SEO/SEM, ASO, paid social, programming, affiliation, e-commerce and marketplaces.
What we offer:
Search: SEO y SEM
We develop coordinated SEO and SEM strategies in all contexts (search, shopping, images, voice, local), creating appropriate content and obtaining the necessary popularity. We use our own methodology and tools that use artificial intelligence, to generate quality traffic with an optimal acquisition cost.
We define and execute social media campaigns focused on specific segments and with great affinity to get you noticed by your audience. We monitor and analyse all campaigns closely, adapting messages and creative to maximise ROI.
Programmatic & Automation.
We develop programmatic advertising actions adapted to each objective – from remarketing to segments – optimising bidding strategies and adjusting audiences on a continuous basis. We support these actions with marketing automation tools that configure messages for each point of contact.
We design and execute strategies in marketplaces such as Amazon or Alibaba; we provide support in the selection of sales models, product launches and presence building, increasing sales both by organic visibility and by campaigns, thus maximising conversion possibilities.
Analytics, CRO and Data Visualisation.
Our Google Analytics certified professionals carry out digital analysis: configuring objectives, applying attribution models to maximise investment, drawing conclusions aimed at optimising the conversion ratio (CRO), and enabling visual control panels.
Some success stories
General Óptica is one of the top companies in the Spanish optical sector and a reference in Portugal. Until 2019, the brand only had an online catalog, with no chance of online sales. But everything changed when we helped them with two objectives: to change its web strategy and create an online store.
Pronovias got in touch with us after months of watching their organic traffic dropping. The brand needed to recover their position quickly through a series of strategic conversion-oriented keywords, and also to reduce their dependency on paid campaigns. All this, while boosting their growth in different countries.