With a century-long history and an annual turnover of more than 30 billion dollars, American Express Global Business Travel is the world leader in corporate travel and the organisation of conferences and events. In Spain, the company has almost 1,000 employees and serves more than 500 clients. Given these figures, how could we help?
Experience & Design.
Design turned into sales
We define experiences at each point of contact in the customer journey to create special connections with the brand. Our focus is on people, on the search for emotions and satisfaction that must later be translated into brand values.
We understand design as a process to identify and solve problems by applying creativity, utility, beauty and technology. We humanise businesses, products and services to have a positive impact on their customers and society and, with it, the results of companies and institutions.
Strategic design, branding and innovation studio specialised in digital product development.
What we offer:
User Research and Data Analysis.
Through digital analytics, tests and user profiling, card sorting, in-depth interviews and focus groups, we identify key insights to understand behaviour, improve conversion and create emotional bonds by placing the user at the centre.
Customer experience, UX and UI.
We help customer experience and marketing managers redesign and build integrated customer journeys. We develop a robust, effective and different UX, that sets trends and communicates brand values.
Design.
We use design as a methodology to generate maximum impact and transform companies and products through data-based creativity. By applying design thinking methodologies, we create outstanding products, services and experiences that are remembered by your customers.
Technology.
We understand the concerns of the systems and technology departments: flexibility in integration, adaptation to their processes and requirements, service capacity, security, connection with third parties. We bet on open source standards that provide speed, access to a wide knowledge base and standardised solutions that cover most of the needs in CMS and eCommerce.
Digital asset maintenance.
We support organisations in the maintenance of their digital assets: generation and updating of content, catalogue and business calendar maintenance, web analytics and technical optimisation. We use integrated methodologies and equipment for efficient maintenance.
Some success stories
Experience wine.-Creating a new commercial brand for Raventós-Codorníu Group.
Grupo Raventós-Codorníu
Raventós-Codorníu has been making wines for more than five hundred years, being one of the oldest wine companies in the world. The group has fifteen wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas. After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization.
With over 150 years of history, Plasencia Cigars is one of the largest tobacco producers and cigar manufacturers in the world. It grows over 2000 hectares of the highest quality tobacco from the rich fields of Cuba to the sun-drenched soils of Nicaragua and Honduras. And we have joined their journey, want to know how?
Our client, a real estate investment consultancy, was looking to position itself in the luxury property and housing sector in Panama, and set us the challenge of developing, from scratch, a brand and a digital asset encompassing their service offer in the market.
