When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience it’s unthinkable to remain silent in the face of current social movements, so the communication strategy and style had to encompass all digital assets reflecting their values and concerns.
Engagement & Social.
Creating brand ambassadors
Customer experience continues to gain importance in advertising and marketing. Customers want to feel heard and expect intelligent and honest interactions. Social networks allow the construction of brand values which need to be utilised to forge authentic and positive connections with consumers.
We decode the rules of influence to reach new audiences and increase the customer lifecycle value. We do this by listening to and supporting online communities, defining new loyalty schemes and turning customers into ambassadors.
Creative agency with more than 25 years of experience, specialising in advertising creativity, engagement and social media
What we offer:
Community Management and Customer Service.
We provide first and second level customer care by integrating social platforms into the omni-channel strategy with our proven methodology, crafted over ten years. We automate processes, design chatbots and combine man and machine to excite your customers with real-time authenticity and creativity.
Creativity and Content.
We believe in honest creativity that puts the person at the centre of communication. A creativity that transmits human brand values. We build strategies with social content where the community becomes the protagonist. The golden age of advertising is now.
Social Monitoring and Insights.
We set up advanced software and retrieve millions of online conversations. We analyse text, voice and images, to identify trends, competitor movements, measuring voice share and reputation. We provide regular reporting insights on which to act for greater marketing ROI.
Influence marketing and PR.
We use a methodology that combines software and network analysis to identify real areas of influence to maximise investment. Real influencers are usually not detected at first sight. To put influence to work without surprises or reputation crises, we must investigate and understand it.
CRM and Loyalty.
We define buyer personas and specific customer journeys to build processes that ensure an integrated and global vision. Clustering, segmentation and scoring are necessary for the success of a marketing automation project. We integrate CRM solutions and previously unconnected databases and design loyalty programs that reward real and potential customer value (on and offline behaviours).
Employee and customer advocacy.
Tools and methodologies to empower employees and customers on social networks and communities.
Some success stories
Since its arrival in Spain back in 1996, IKEA has earned a place in our hearts and a spot in our homes. But, its competition is growing. In order to increase its presence and its status as a well-loved brand, IKEA gave us an exciting challenge: to build a credible and effective brand advocacy around the brand. We really couldn’t say no.
Did you know that all barcodes in Spain are generated by La Asociación Española de Codificación Comercial? AECOC came with a clear request: to transform the relationship with its associates. To achieve this we built a new digital ecosystem around the brand, which strengthened brand awareness and generated more conversions.
TheFork, commissioned us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations, from the moment the lead is captured until they make a reservation. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads (leads that did not go anywhere).
Experience & Design.
We design and develop digital touchpoints throughout the customer journey. Connecting with your customers to generate memorable brand experiences.
Performance & Media.
We define the martech stack to optimise investment in all channels. From branding to conversion. From SEO to Social. From the brain to the heart.
