Euskaltel has been the leading communications company throughout the Basque Country since 2015, ahead of both Spanish and global companies. To mantain its position in a sector with so much competition, Euskaltel realised that they had to make smart and fast choices in the digital area. How could they do that? Well, with the good ol’ data.
Data & Analytics.
We improve decision making through data
We live in an exciting digital world where the sources of data and information continue to grow and expand, gathering practical information about people, brands and their products. The world of marketing and business today is the world of data.
Leading companies and brands have a responsibility to address the challenge of this scenario, through respect for the user and their information but also by exploiting digital resources to extract high-value insights that facilitate faster and more accurate decision-making. Those who are committed to data strategy and information analysis will be the leaders of this new era.
Analytics, traffic analysis, data visualization and CRO division, with certified professionals in optimization and data science software.
What we offer:
First party data strategies.
Design of strategies to exploit own data sources, improving loyalty and avoiding dependence on third parties, with a focus on new privacy standards that will allow building a responsible and sustainable data culture in the long term for brands.
Data activation for marketing.
We put data to work to improve the return on marketing investments. Integration of different data sources to segment the target audience and reach them through different channels and campaigns, through a more personalised, attractive and effective message.
Data driven organizations.
Tomorrow’s organisations are data-driven, it is no longer an option not to listen to data and put it at the centre of strategic decision making. We accompany companies in building their data culture, defining objectives and processes, but above all training and empowering people.
Data ecosystems development.
We create the necessary ecosystems to collect and exploit the key data for each business. From the definition of human needs and their training to the implementation of customised hardware and analytical and indicator visualisation software solutions.
Technology audits and migrations.
Audits and technological consultancy to customise the data stack for each brand, according to their real needs and information exploitation strategies. We provide an expert view to optimise the value of your organisation’s data.
Some success stories
DKV contacted us at the end of 2015 with a very clear necessity: a digital partner that would allow them to make the most out of their data and offer a complete analytics service for their digital marketing department.
