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10 keys to mastering superdigitalisation of the luxury sector

In recent months, organisations have been forced to make decisions in a highly uncertain environment. These decisions involved changes in the regulation and security of our employees, limitations on travel…

Salvador Suárez

26 November 2020

eCommerce

Where’s the dilemma? Social Media is good for society

I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My apologies, but for those of us who have been working…

Fernando Polo

24 November 2020

Social Media

How to define a customised digital strategy for your audiences

Before we start defining our customised strategy, we must first ask ourselves: Do we know who our clients are? What data do we have about them? How do they interact…

Daniela Ferrer

11 November 2020

Branding

Superdigitalisation: why you should start at the end

Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in form. From companies’ perspective, digitalisation builds and/or benefits from economies…

Pedro Jesús González

9 September 2020

Digital Transformation

How we faced the COVID-19 crisis in Good Rebels

After two months of lockdown (and the ‘new abnormal’), it seems that we are beginning to see the light at the end of the tunnel after the COVID-19 health crisis.…

Fernando Polo

1 July 2020

Good Rebels

A stack of trolleys, representing the move from physical stores to eCommerce and D2C Marketing

The rise of Direct-to-Consumer

The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.

Joel Calafell

9 June 2020

eCommerce

Coronavirus outbreak: Should brands flatten their curve on social media?

Media consumption (including social media or Netflix) and eCommerce usage is expected to rise sharply as more and more people quarantine at home amid the worst health crisis the world…

Fernando Polo

13 March 2020

Strategy

Social Media and its real impact on business

Social media has been a subject of controversy ever since it first appeared in 1997, long before Facebook was born. Remember Six Degrees or Friendster? They are just a couple…

Judit Esquivel

19 July 2019

Social Media

How to know if Machine Learning is right for you

Machine Learning techniques can help marketing departments to solve complex data problems – but marketers beware, you first need to ask yourself, is the problem you have complex enough to…

Noé Fernández

14 February 2019

Data & Analytics

How a solid customer loyalty strategy can help you increase profit margins

Have you considered that the thing holding you back from building a successful ecommerce strategy is customer loyalty? Any given ecommerce spends invests large amounts of money in order to…

Mario Palazuelos

7 February 2019

eCommerce

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10 keys to mastering superdigitalisation of the luxury sector

How to define a customised digital strategy for your audiences

Superdigitalisation: why you should start at the end

How we faced the COVID-19 crisis in Good Rebels

The rise of Direct-to-Consumer

Coronavirus outbreak: Should brands flatten their curve on social media?

How to know if Machine Learning is right for you

How a solid customer loyalty strategy can help you increase profit margins

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