Human-Centred Organisations
In the beginning, corporations were established for the sole purpose of generating capital. They have since evolved and are now new models more concerned with efficiency, first at the commercial…
WhitePapers
What’s on TV? My favourite product
Imagine a consumer skilled at getting what they want, captivated by the screen in the palm of their hands, constantly bombarded by messages from personal contacts, the media and brands…
Digital companies are shaking the fashion world, but incumbents are fighting back
Saturday morning. You have to buy batteries. Also, the cold has suddenly arrived, meaning your To-Do list now also includes buying a black scarf. Finally, a task inherent to Saturday…
Promotion, Placement and Product: a vision of Amazon in 2020
April. The 2016 annual results report from Amazon, determines its growth is driven by AWS, whose net profit has doubled compared to the previous year. However, there is one piece of…
Automotive and women: Mad Maxine Study
Automotive is a man’s world, at least that’s we’ve been led to believe. But, when it comes to the use, purchase and enjoyment of cars by women, what is the…
The magic (and ROI) of love in the workplace
When it comes to management and leadership, I truly believe that the most important question companies will have to consider revolves around how to ignite “intrinsic” motivations to drive their…
Out-ovation, the roadmap to liquid innovation
What is the role of innovation labs in enabling real disruption within an organization? Digital Transformation has increased the pressure on organizations to be innovative, but threaten to create new…
Doing good while doing well: brands betting on significance
In an era that is becoming more and more technified, the human being has more significance than ever. And we’ve taken so long to realize the impact that each of…
Three obstacles before the data scientist can get to work
Once the company has definitively embarked on the culture of Big Data, the possibilities open by the data analytics are immense. The coexistence between analysts and specialists in a company…
Data scientists: seeking their place within the organisational chart
The data scientist is not a new professional profile that’s being defined from scratch, or in parallel to the development of data analysis’ techniques. Companies have long been resorting to…
