Up close and personal: How close-to-consumer is transforming retail.

At Good Rebels, we have deep-dived into the latest eCommerce trends to help your brand succeed in the face of the evolving consumer’s purchasing behaviours.

Consumers are evolving. Now we’re not just buying more online, but also trying new things: 75% of US consumers have tried a new shopping behaviour since the advent of COVID. In this context, with many brands competing in the digital ecosystem for users’ attention, bringing the storefront closer to consumers has become one of the most relevant eCommerce trends in the current digital marketing landscape.