The Zen Gen & Digital Payments.

For the past 3 years, we have been deep-diving into the digital habits and behaviours of 55 to 75 year-olds, a generation we have dubbed ‘the Zen Gen’, for their unique approach to digital: relaxed but savvy. As the most financially secure generation, baby boomers are one of the most important target for digital payment providers. We set out to investigate why this wealthy age group should be integrated into the world of digital payments, and most importantly, how.