The Age of Balance: Understanding the generation that makes wellbeing digital

The wellness industry is experiencing a digital boom, lead by the generation that have become the big ‘wellness’ spenders of the next decade.

At Good Rebels, we surveyed 900 twenty to thirty-year-olds and then undertook deep-dive interviews with a smaller sample, to fathom the digital side of the wellness industry.

Discover all the consumer behaviour insights in our report “The Age of Balance”, and tap into the 7 lessons that tell you how to succeed in the era of digital wellness