Social Customer Service

Omnichanel excellence depends on the ability to satisfy consumer expectations when and where they need you most. Designing your Social Customer Service strategy depends just as much on culture as on content. In this whitepaper we outline the steps to building an effective social customer relationship, with interviews and case studies of Toyota, IKEA and L’Oreal.

Effective social customer service starts with culture first.

How do you build a social care strategy? In the era of Human- Centered organizations, the answer begins with people, of course. By this we are referring to the mindset that defines the customer experience and the capabilities and communication flows within the corresponding teams

According to the Harvard Business review, reducing customer effort is the number 1 factor in increasing customer loyalty. And that’s the tip of the iceberg. Creating an amazing omnichannel experience depends on a brand’s ability to satisfy their customers’ needs- in any channel. This whitepaper presents a framework for creating a personalized approach for enriching the customer experience with effective social customer care.

We also share 3 best practices by work done with our clients, Toyota, IKEA and L’Oréal Mexico, so you can learn first-hand from these best-in-class cases.

Take social care to the next level. Download the study now.