This study collects the results from the revolutionary research project, “Dude, Where’s My Car?” carried out by Good Rebels. This study was conducted to explore how product planners and marketing and communications professionals should work together to develop and monetize products and services that attract future generations of car buyers.
The primary findings from this study show that Millennials will not buy cars the way we think.
The Spotify and Netflix generation is as comfortable sharing and subscribing to their driving options as they are to their entertainment. Smart players will place equal emphasis on monetising services as they will innovating their product range.
If the trends seen in this report become reality, a business based purely on production and volume sales will fail. Traditional OEMs must become service-based businesses to thrive.
Find out how to thrive if you are a product or marketing automotive professional.