Whitepapers

Studies and reviews about innovation and digital marketing.
  • social customer service 1

    Social Customer Service

    Omnichanel excellence depends on the ability to satisfy consumer expectations when and where they need you most. Designing your Social Customer Service strategy depends just as much on culture as on content. In this whitepaper we outline the steps to building an effective social customer relationship, with interviews and case studies of Toyota, IKEA and L’Oreal.
  • 171025 rebelthinking rtu messagingapps 360x350 1 1

    Planet of the Apps – How messaging apps conquered the world

    The way in which users communicate today has changed greatly over the last few years. Closed and customized environments have become the main channel for the majority of users, replacing social media networks and other open channels.
  • 171011 gr rebelthinking rtu datadriven wp 360x350 1 1

    Data Driven Marketing: the DNA of customer oriented companies

    There are few professions that are currently evolving as quickly as those related to the field of Marketing and Communication, we are working in an environment of disruption and rapid change, with an evermore demanding client and quickly changing habits.
  • 170531 whitepaper wp blockchain 360x351 1 1

    Blockchain: building trust

    Blockchain, whose origins are blended (and often blurred) with the cryptocurrency Bitcoin, is a disruptive technology with the potential to transform how goods and services are exchanged over the internet.