Social Customer ServiceOmnichanel excellence depends on the ability to satisfy consumer expectations when and where they need you most. Designing your Social Customer Service strategy depends just as much on culture as on content. In this whitepaper we outline the steps to building an effective social customer relationship, with interviews and case studies of Toyota, IKEA and L’Oreal.
Planet of the Apps – How messaging apps conquered the worldThe way in which users communicate today has changed greatly over the last few years. Closed and customized environments have become the main channel for the majority of users, replacing social media networks and other open channels.
Data Driven Marketing: the DNA of customer oriented companiesThere are few professions that are currently evolving as quickly as those related to the field of Marketing and Communication, we are working in an environment of disruption and rapid change, with an evermore demanding client and quickly changing habits.
Blockchain: building trustBlockchain, whose origins are blended (and often blurred) with the cryptocurrency Bitcoin, is a disruptive technology with the potential to transform how goods and services are exchanged over the internet.