Whitepapers

They may not be ‘digital natives’, but people between 55 and 75 years old are more digital-savvy and spend more online more than you think. The time has come for…

In this paper we discuss our own smart social framework and methodologies, the customer life cycle and smart social KPIs. The Smart Services we offer at Good Rebels pushes us,…

Human-Centred Organisations prevent shareholders from feeling overwhelmed by structure. They’re obsessed with the journeys taken by their customers, employees, partners, and those taken by “citizens”, and so they’re better able…

Omnichanel excellence depends on the ability to satisfy consumer expectations when and where they need you most. Designing your Social Customer Service strategy depends just as much on culture as…

The way in which users communicate today has changed greatly over the last few years. Closed and customized environments have become the main channel for the majority of users, replacing…

There are few professions that are currently evolving as quickly as those related to the field of Marketing and Communication, we are working in an environment of disruption and rapid…

Blockchain, whose origins are blended (and often blurred) with the cryptocurrency Bitcoin, is a disruptive technology with the potential to transform how goods and services are exchanged over the internet.

About a decade ago, professionals specialized in the management of large volumes of information started to join the ranks of companies. While data analysis specialists had already existed, they were…

The iGEN (16-25 year olds) are the financial consumers of the future; by understanding their attitudes, behaviors and pain points, banks (both challenger and traditional) have the best possible lens…

Does Automotive Fail Women? From motor shows to showrooms, the female customer experience is consistently less positive than their male counterparts. The findings of this report claim that women feel…

This study collects the results from the revolutionary research project, “Dude, Where’s My Car?” carried out by Good Rebels. This study was conducted to explore how product planners and marketing…

Millennials will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions…