Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
10 keys to mastering superdigitalisation of the luxury sector
26 November 2020In recent months, organisations have been forced to make decisions in a highly uncertain environment. These decisions involved changes in…Where’s the dilemma? Social Media is good for society
24 November 2020I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My…Why co-creation works
20 November 2020We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we…How to define a customised digital strategy for your audiences
11 November 2020Before we start defining our customised strategy, we must first ask ourselves: Do we know who our clients are? What…Discover the Zen Gen universe
4 November 2020At Good Rebels, we have discovered a generation that is busting myths about digital, and it’s not the one you…Why now is the time to activate your advocacy strategy
8 October 2020The word “advocacy” has never been so deeply rooted in the agenda of marketing and communication managers. However, it is…Is the power of “the brand” a myth?
1 October 2020Is the conception of brands and brand strategy still fit for purpose? The answer is no.Is Social Media not made for B2B? The case of Cepsa
24 September 2020“Digital is for B2C”. “You can’t sell on social media”. “It’s all about engagement”. “Raúl González will play in Real…Superdigitalisation: why you should start at the end
9 September 2020Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in…The power of people-centred creativity
4 August 2020We are going through a global pandemic. We spent two months locked up at home and another two months living…Towards a new digital humanism
27 July 2020Can product and service design, as well as innovation processes, help bring back humanism through digital spaces? “Governments of the…Why you should include creativity in every touchpoint
16 July 2020When we think about brand building, we typically picture big actions that are not meant to have a short-term impact.…