Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
Is the power of “the brand” a myth?
1 October 2020Is the conception of brands and brand strategy still fit for purpose? The answer is no.
Is Social Media not made for B2B? The case of Cepsa
24 September 2020“Digital is for B2C”. “You can’t sell on social media”. “It’s all about engagement”. “Raúl González will play in Real…
Superdigitalisation: why you should start at the end
9 September 2020Superdigitalisation is an Archimedean spiral: capacity building starts at the end Transformation is not evolution, it is a change in…
The power of people-centred creativity
4 August 2020We are going through a global pandemic. We spent two months locked up at home and another two months living…
Towards a new digital humanism
27 July 2020Can product and service design, as well as innovation processes, help bring back humanism through digital spaces? “Governments of the…
Why you should include creativity in every touchpoint
16 July 2020When we think about brand building, we typically picture big actions that are not meant to have a short-term impact.…
UX and SEO: how Google values user experience
8 July 2020La UX y el SEO están fuertemente ligados a ojos de Google, hasta el punto de que la UX se ha convertido en un factor de posicionamiento en sí misma.
How we faced the COVID-19 crisis in Good Rebels
1 July 2020After two months of lockdown (and the ‘new abnormal’), it seems that we are beginning to see the light at…
Re-launch your marketing strategy for a COVID-19 world
29 June 2020Get ready for the Re-Launch phase after COVID-19 with #RebelThinking
6 key aspects of B2B digitalisation
22 June 2020B2B sales are already undergoing their own process of superdigitalisation. It is critical that sales and marketing managers to understand the change of context and optimise their resources.
The rise of Direct-to-Consumer
9 June 2020The D2C (direct-to-consumer) market has been growing rapidly. It is projected to maintain further growth in 2021 with a boom in eCommerce shopping.
Prepare your post COVID-19 performance marketing strategy
27 April 2020The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However,…
