Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
2021: the year of tourism’s digital revolution
26 February 2021In 2020, the coronavirus pandemic has wreaked havoc on one of the most important sectors of the Spanish economy: tourism.…3 non-trends in performance marketing for 2021
23 February 2021It’s always the same story: as soon as the new year starts, we find ourselves immersed in a string of…The digital agenda of the CEO in a post-Covid world
15 February 2021This month last year, I wrote about the digital challenges of Chief Executives, before chairing a panel with five CEOs…6 steps to maximising the ROI of your influencer marketing campaign
8 February 2021With certain credibility and a strong presence in digital environments, influencers have the potential to become advocates and prescribers of…Social monitoring: Leveraging insights from digital conversations
27 January 2021Every day, more and more new platforms and websites pop up in the digital ecosystem. Trends and hypes are changing…Data Science: the “simple” art of arranging cool lists
20 January 2021Every year, millions of individuals around the world share the artists they love, the music genres they discovered, the podcasts…Welcome to the future of Social Customer Care: beyond Twitter replies
13 January 2021Your customers await you on social media Engaging with your social community involves more than just clicks and likes. In…2021: The digital trends that will define a decade
23 December 2020There’s a rebel lying deep in my soul. Anytime anybody tells me the trend is such and such, I…Research as a market differentiator
16 December 2020Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something…The Catalogue Guru: giving online formats the credit they deserve
10 December 2020When September comes around, there are two types of people; those who get ready to go back to school, and…10 keys to mastering superdigitalisation of the luxury sector
26 November 2020In recent months, organisations have been forced to make decisions in a highly uncertain environment. These decisions involved changes in…Where’s the dilemma? Social Media is good for society
24 November 2020I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My…