Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
Thriving in a new era of brand ambassadors
7 June 2021Although the true origins of social media can be traced back to the 1990s, with platforms such as Six Degrees,…The consumer-player: when business turns into a game
28 May 2021When I was in elementary school, my teacher used to tell us off because, according to her, we always did…Building a digital culture in a post-COVID world
21 May 2021If nothing gets in the way (fingers crossed), most Western countries will be rejoicing with COVID in the rear view…Understanding the generation that makes wellbeing digital
17 May 2021Since the beginning of the pandemic, the concept of wellbeing has taken on a whole new life, especially for digital…Advertising strategies for a cookieless world
6 May 2021In the last few weeks, many businesses will be feeling unsettled about the ad industry news around cookies. The main…Historias Damm: Fighting gender bias in the brewing industry with creativity
30 April 2021There are projects you look for, and projects that find you. The one we developed for Spanish brewery Grupo Damm…Twitch, the new streaming television
19 April 2021The way we consume content is totally different from how we understood it just a while ago. Beyond the struggle…How to use data to boost your business
9 April 2021While 2020 will be remembered as the turning point for a change in “mentality” amongst organisations globally, 2021 will be…UX in Agile, better with Dual-Track Scrum
26 March 2021When we talk about project management and planning in a broad sense, the famous waterfall model and its Gantt charts…Digital Selling: B2B sales during COVID
19 March 2021Early on the development of our business, we made a guiding principle decision: Travelling to sell was expensive and wasteful.…E-sports: the multi-million dollar sporting trend among brands
15 March 2021To say that e-sports is a trending industry is no lie, but perhaps a half-truth. E-sports have been “a thing”…Ads belong on Mars, women belong on Venus
8 March 2021In 2018, according to the International Labour Organisation (ILO), women were, on average, 26% less likely than men to be…