Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
The power of fandom
26 July 2021If you’ve ever watched a big sporting event on TV, you’ll recognise a few similarities when they cut to the…NFTs and brands: everything you’ve always wanted to ask
15 July 2021Most conversations about NFTs (non-fungible tokens) start with a question along these lines: “Why on earth would anyone in their…Our experiment to make the 4-day work week a reality
8 July 2021Some days ago, our Alliance team decided to run a three month test at Good Rebels starting in July. This…Why True Engagement is the future of social media
2 July 2021For some time now, social media has been immersed in a whirlwind of constant change. Fake news, privacy crisis, polarisation…How to boost the visibility of your business through local SEO strategies
23 June 2021Have you realised how we no longer talk about the smartphone revolution? Mobile devices are so integrated in our day…Why introduce a One Brand Strategy across your digital channels?
14 June 2021Have you ever wondered how companies decide on their brand architecture? You might think it’s a well-thought strategic decision based…Thriving in a new era of brand ambassadors
7 June 2021Although the true origins of social media can be traced back to the 1990s, with platforms such as Six Degrees,…The consumer-player: when business turns into a game
28 May 2021When I was in elementary school, my teacher used to tell us off because, according to her, we always did…Building a digital culture in a post-COVID world
21 May 2021If nothing gets in the way (fingers crossed), most Western countries will be rejoicing with COVID in the rear view…Understanding the generation that makes wellbeing digital
17 May 2021Since the beginning of the pandemic, the concept of wellbeing has taken on a whole new life, especially for digital…Advertising strategies for a cookieless world
6 May 2021In the last few weeks, many businesses will be feeling unsettled about the ad industry news around cookies. The main…Historias Damm: Fighting gender bias in the brewing industry with creativity
30 April 2021There are projects you look for, and projects that find you. The one we developed for Spanish brewery Grupo Damm…