Rebel Thinking

Reflections from a digital perspective on marketing, innovation, technology and society.

Why co-creation works

We are in the middle of a paradigm shift. The superdigitalisation generated by the COVID-19 pandemic is changing everything we know, from consumer habits to ways of selling and reaching…
Strategy, Customer Experience

Discover the Zen Gen universe

At Good Rebels, we have discovered a generation that is busting myths about digital, and it’s not the one you are thinking about. Usually known as ‘baby boomers’, the Zen…
Digital Marketing