Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Thinking with AI: How We Work with Augmented Creativity at Good Rebels
22 May 2025Generative Artificial Intelligence has become the star of today’s cultural moment. From the explosion of ChatGPT in late 2022 to…
Redefining Employee Advocacy: Why Uploading Content Isn’t Enough
14 May 2025In recent years, earned voice strategies that involve employees—commonly known as employee advocacy—have become increasingly prominent in many companies’ digital…
Predictive Marketing: How AI Is Changing the Rules
15 April 2025Tired of navigating blindly through a sea of data? AI is here to be your guiding light. Forget guesswork and…
How to make your brand sound better: Lessons from the Music Industry
3 April 2025Two things matter equally in the music world: hitting the right note in a song and hitting the right note…
Avoiding greenwashing: let’s talk about CSR, credibility, and social media
13 March 2025Today, more than ever, consumers and regulators are closely scrutinising what companies do, assessing whether their actions go beyond mere…
Gen Z and Social Media: The Generation Redefining High Expectations
6 March 2025Social media has taken over our lives. We spend 24 hours a day constantly exposed to social networks—a relentless flood…
The Future of Storytelling: Can AI Tell Human Stories?
20 February 2025“Hello ChatGPT, today you’re an expert in writing stories and generating Rebel Thinking Articles. Write me a 1,200-word article about…”…
Beyond Formats: culture, ideology, and narratives that will define Social Media in 2025
23 January 2025It’s always fun to play Nostradamus, pull out the crystal ball, and try to predict the future. The social media…
Creative Rebellion: from Marketing to Mattering
15 January 2025If you work in marketing, you’ve probably noticed it: we are in the midst of absolute chaos. And no, this…
From X to Bluesky: Is it time to change course?
2 December 2024Since Elon Musk purchased Twitter (now X) in October 2022, the platform’s future has been a hot topic of discussion.…
Beyond Press Releases: Why Executives Need a Credible Social Media Presence
21 November 2024In recent months, Executive Advocacy has gained significant relevance in the communication departments of companies, both large and small. More…
Maximise your sales on Black Friday: data-driven and AI-based media strategies to dominate the peak season
14 November 2024There’s no doubt that Black Friday is one of the most important events for e-commerce in Spain, making it one…
