Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
Digital Technology is not software, it is a state of mind (Part 2)
2 February 2015In the first part of this series, we discussed the way in which organizations that work with digital technology are…Digital technology is not software, it is a state of mind (Part 1)
28 January 2015Marc Anderssen, co-founder of Netscape, once said: “software is eating the world.” Or, to put it another way, digitization is…Social media: there is no one as blind as those who don’t want to see
15 January 2015There is something so amazing about those brands that completely dismissed the traditional advertising strategy that they had been developing…Everything is questionable
14 November 2014There are two types of companies, those that have been hacked and those that will be. – Avi Biran In…Customers who give us their data: the ROI of the social enterprise
15 July 2014For what reason should a company be given access to information about what we say, what we do, and what…Integrity is the New Sexy! 5 Steps to Humanize Your Brand
30 June 2014Being humane is now profitable! Move over social media- theres a new advertising gimmick in town. In the 90s it…Lean Marketing = Real Time Marketing + Agile Development
27 May 2014The digital environment is changing the rules of creativity (Article in Spanish). What Toyota introduced to the world of automotive…
Social Business: We will be more productive if they let us
3 March 2014In the first part of this post, I mentioned an article in the New Yorker that showed that the macroeconomic…Social Business: Does Social Media really make us more productive?
26 February 2014Macroeconomic data from the US in recent years indicates that digital technology is not increasing the “output” of productivity…The buying process is a travel network
14 October 2013Not so long ago, I talked about the buying process in terms of a funnel, which sometimes responds to the…
