Rebel Thinking

Reflections from a digital perspective on marketing, innovation, technology and society.

Attribution models 101

Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google Analytics on the Aukera website, and told you some great…
Data & Analytics, Data & Analytics

How to make the most out of your paid media investment

We are in the age of information and superdigitalisation.  An era of constant innovation and change, driven by digital transformation, accelerated by COVID-19, and underpinned by globalisation.  This new digital…

Putting data first: Aukera joins the Rebellion

Apart from fighting to survive a global pandemic, these last two years we’ve kept busy at Good Rebels implementing the strategic turnaround we launched in 2019. Having succeeded until then,…