Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Beyond the algorithm: culture as the core of your TikTok strategy.
19 March 2026In recent years, brands have been living in a constant contradiction: the more we know about our audiences, the harder…
Social Creative: The keys to stop being invisible on social media.
3 March 2026If you don’t move, you get left out. In a world like social media, where everything moves at lightning speed…
Why we look at the algorithm instead of the user: SEO in the age of LLMs
19 February 2026There’s a curious, and I’d almost say inevitable, phenomenon in the way companies are approaching the generative-AI tsunami. Brands, marketing…
The future of Google search and its impact on Google Ads
3 February 2026The way the world searches for information is no longer the same. For years, searching on Google meant typing in…
Why does everyone want 2026 to be like 2016?
28 January 2026Over the past few months, one idea has been circulating insistently across social media: “2026 is the new 2016.” Instagram,…
The end of digitalization: three things that have happened and a few that haven’t in the last 15 years
20 November 2025At Good Rebels, we’ve been writing about marketing, creativity, and digitalization for 20 years. Personally, I’ve been contributing to these…
Influencer marketing is not what it used to be…Is your strategy ready?
23 October 2025If you still think influencer marketing is just about sending a few products to someone online and seeing what happens,…
Emotional design: why empathy is your greatest asset
18 September 2025What’s the point of a fast, usable, and optimised digital product if it doesn’t connect? For years, the mantra was…
The ultimate guide to getting back into routine: everything that’s changed on social media
3 September 2025In 2025, social networks are experiencing a major paradox: AI is producing content at an unprecedented speed, while users are…
Emerging Platforms: from Algorithm to Affinity
24 July 2025Social platforms are becoming less and less social. The digital ecosystem has evolved: from tagging and commenting on your friends…
It’s Not Your SEO, It’s AI: The Real Reason Behind Your Organic Traffic Drop
10 July 2025The world of digital search is undergoing a deep transformation. Traditional engines like Google remain dominant, but the rise of…
How Much Should You Invest in Marketing (And to Know If It’s Working)?
3 July 2025When Laura, CMO of a major FMCG brand, sat down with the board to defend her budget, she was clear:…
