Prepare your post COVID-19 performance marketing strategy
The coronavirus crisis has paused every economy in the world, and has naturally reduced companies’ financial forecasts for 2020. However, every leader must be ready to bounce back and return…
Reflections from a digital perspective on marketing, innovation, technology and society.
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What is the future of the sectors most affected by COVID-19?
Sports and events are among the sectors most affected by the global health crisis caused by COVID-19 we are currently experiencing. This is not only due to the economic repercussions…
Leadership, communication and teleworking in times of confinement
“You don’t develop courage when all is well, but when you survive difficult times and defy adversity.”Epictetus COVID-19 has fundamentally changed the way we work and communicate, taking us from…
Will we see ‘revenge spending’ in Europe after the COVID-19 crisis?
Why brands should not abandon their 2020 strategies We have already written about how brands should begin to respond to a crisis that’s already affecting more than half the world.…
