Rebel Thinking.
Dive into the world of Rebel Thinking to discover our research and analysis of the latest trends.
Trends and reflections from a digital perspective on marketing, innovation, technology and society.
Beyond the hype: How will Web3 impact marketing?
4 November 2022Web3 is still making headlines even if we could say that the NFT hype is buried and the crypto winter…Augmented creativity: a gift or a threat for your brand?
20 October 2022“Computers are useless, they only give you answers.” — Pablo Picasso. In marketing communications, it is well known that creativity…Digital trends for back to school: what’s cooking on social media?
29 September 2022BeReal? What’s that? The “post-vacation reset” is never easy. After these not-so-busy weeks in which we’ve spent more time on…Instagram will no longer try to be like TikTok…is that a free pass for the Chinese giant?
13 September 2022It’s probably the most celebrated news of the summer among artists and content creators: Instagram will give up its strategy…How to build truly inclusive digital products
22 August 2022It’s a fact that inclusion and diversity are becoming more present globally, increasingly (and fortunately) becoming part of the daily…Should your brand dive into the metaverse?
28 July 2022We said it a few months ago, and we’ll say it again: despite the expectation it’s generating in the marketing…What hard data shows after one year of working 4 days a week
20 July 2022After 1 year of working Monday to Thursday (a 4 day week), we can certainly say that our experiment has…Three insights to understand how marketing automation will drive change in your B2B company.
4 July 2022The B2B sector has dramatically changed. Its new reality demands business models with a strong digital focus, and such evolution…Consent management with Google Consent Mode: why you should (or shouldn’t) adopt it
20 June 2022In recent years, we’ve witnessed a continuous evolution in the digital world regarding privacy and data protection. Between the institutional…UX maturity: is your company really user-centric?
25 May 2022In recent years, the development of apps, websites, and e-commerce platforms has become a top priority for brands. There’s no…Hybrid UX research for faster results
5 May 2022Some time ago, while at a conference, someone asked me: If you could only use one UX research methodology, which…Serving the digital B2B buyer in a post Covid world
19 April 2022Preparing a conference for 500 marketing professionals at 3M I remembered my early days on the “Web 2.0” working on…