Research as a market differentiator
Many years ago, when I was working at the CERN (European Centre for Nuclear Research), my supervisor told me something that struck me: “Miguel, because your colleague is an engineer,…
Reflections from a digital perspective on marketing, innovation, technology and society.
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The Catalogue Guru: giving online formats the credit they deserve
When September comes around, there are two types of people; those who get ready to go back to school, and those that devote their time to putting away their summer…
10 keys to mastering superdigitalisation of the luxury sector
In recent months, organisations have been forced to make decisions in a highly uncertain environment. These decisions involved changes in the regulation and security of our employees, limitations on travel…
Where’s the dilemma? Social Media is good for society
I admit, I watched Netflix’s ‘The social dilemma’ (TSD) as a tactic to write an informed rant against it. My apologies, but for those of us who have been working…
