Attribution models 101
Some time ago (before joining the Good Rebels team) we answered the most frequently asked questions about attribution in Google Analytics on the Aukera website, and told you some great…
Reflections from a digital perspective on marketing, innovation, technology and society.
WhitePapers
Get travel ready! Trends shaping the future of travel
-4,499 B$. That was the difference in the contribution of travel and tourism to worldwide GDP between 2019 and 2020. One word, pandemic. The travel industry is no stranger to…
How to make the most out of your paid media investment
We are in the age of information and superdigitalisation. An era of constant innovation and change, driven by digital transformation, accelerated by COVID-19, and underpinned by globalisation. This new digital…
Putting data first: Aukera joins the Rebellion
Apart from fighting to survive a global pandemic, these last two years we’ve kept busy at Good Rebels implementing the strategic turnaround we launched in 2019. Having succeeded until then,…
